Hisense Maintains Global Leadership in Large Screen TV Market for 2024
Hisense's Remarkable Performance in the Global TV Market
Hisense, renowned globally as a leading brand in consumer appliances and electronics, has significantly strengthened its competitive position in the international market for televisions. According to recent data from Omdia, a prominent market research institute, Hisense achieved 29.14 million TV shipments in 2024, securing an impressive 14% share of the worldwide TV market. This places the company firmly in the spotlight after maintaining a spot as the second-largest TV supplier globally from 2022 to 2024.
What truly sets Hisense apart from its competitors is its unwavering growth streak, having recorded continuous growth for seven consecutive years. Its stands out even more with its commanding 19.8% share in the 75-inch and larger TV segment, making Hisense the top supplier in that category. The company's exceptional performance is underlined by its 30.3% market share in ultra-large TVs, specifically those over 98 inches, and a whopping 58.8% in the over 100-inch category, securing its world-leading position.
Amongst nations, Hisense TVs rank number one in countries like Japan, Australia, South Africa, and Slovenia. This achievement is attributed to the company's commitment to creating high-quality user-focused technology that enhances everyday life for consumers. One standout product is the 116-inch TriChroma LED TV, an innovation that showcases the company's technological prowess. This model is equipped with the cutting-edge Local Dimming Display Technology, providing stunning picture quality and dynamic contrast.
Pioneering this technological innovation is the Hi-View AI Engine X, which offers various AI-driven functionalities, including AI Peak Brightness and AI RGB Local Dimming. These features allow real-time adjustments to optimize viewing experiences, presenting lifelike images with breathtaking accuracy. For Hisense, AI is not just an embellishment; it's a driving force behind their innovation strategy, significantly enhancing user experience while promoting energy efficiency.
The relentless pursuit of innovation and consumer satisfaction underscores Hisense’s status as a dominant leader in the global TV market. By leveraging state-of-the-art technologies and forming strategic partnerships, the company continues to elevate the viewing experience and set new industry benchmarks. Looking ahead, Hisense is well-positioned for further growth and aims to remain the preferred choice for customers worldwide.
About Hisense
Founded as a manufacturer of household appliances, Hisense has evolved into a global leader in consumer electronics. It has consistently ranked among the top TV suppliers, clinching the second position in overall TV shipments from 2022 to 2024 and securing the number one spot for large screens exceeding 100 inches in the 2023-2024 timeline. Hisense's rapid international expansion spans over 160 countries, focusing on multimedia goods, appliances, and intelligent information technologies. This continuous growth trajectory highlights the brand's commitment to quality and innovation, establishing it as a trusted name in households across the globe.