#Japan #Nagoya #BASE LAYER HOTEL #BLACK SAMURAI #Hachimura

FHG Partners with BLACK SAMURAI 2025

FHG's Commitment to Athlete Development
The fav hospitality group (FHG) has officially announced its partnership with Rui Hachimura, a professional basketball player, as the official hotel partner for the athlete development project, BLACK SAMURAI 2025 THE CAMP. This initiative aims to nurture the next generation of basketball talent within Japan, offering them the opportunity to learn and train in a supportive environment.

Accommodations at BASE LAYER HOTEL NAGOYA NISHIKI
Scheduled to take place from August 18 to 20, 2025, at the Nagoya IG Arena, BLACK SAMURAI 2025 THE CAMP will welcome high school students aspiring to elevate their basketball skills. In alignment with this project, FHG will provide accommodations at its flagship brand, BASE LAYER HOTEL NAGOYA NISHIKI. The hotel aims to create a comfortable environment that allows these athletes to focus entirely on their training.

Camp Features and Activities
During the camp, participants will have the chance to engage with world-class coaches and gain insights into the skills, physical training, and mindset that Hachimura himself cultivated during his NBA career. Two athletes from the Sendai 89ERS youth team, Daigo Takashima and Kota Sunazawa, are set to participate, further enhancing the opportunity for interaction and collaboration among aspiring young basketball stars.

Additional Campaigns and Initiatives
FHG will also launch several campaigns across its 17 properties, including seven x seven and fav / FAV LUX, encouraging guests to participate in fun engagements during their stay. This includes initiatives centered on social media as well, promoting broader community involvement and support for the project.

BLACK SAMURAI 2025: A Vision for Japanese Basketball

BLACK SAMURAI 2025 is a project borne out of Hachimura's desire to share the knowledge, perspectives, and mindset he has gained on the global basketball stage. Through various programs, it aims at further advancing the basketball culture in Japan. The project is not just a training camp but also includes master classes and special showcases designed to involve the community and promote the sport's growth nationally.

Event Programs:

• - THE CAMP: A dedicated basketball training camp for middle and high school students seeking to reach the world stage
• - MASTER CLASS: A program led by renowned coach Phil Handy for Japanese basketball instructors, providing direct coaching training and insights.
• - THE SHOWCASE: An event aimed at discussing Japan’s basketball future, featuring live matches, workouts, and various engaging community activities.

BASE LAYER HOTEL: Revamping Hospitality

FHG’s BASE LAYER HOTEL offers a unique cultural experience that transcends typical accommodations. Located in the heart of Nagoya, it serves as a beacon for guests from all walks of life, irrespective of age, gender, or nationality. The hotel redefines hospitality by merging modern elements with creativity, striving to transform traditional lodging into valuable travel experiences. Guests can enjoy 186 rooms, a restaurant, a private sauna, and laundry facilities, all designed with comfort and quality in mind. For those interested, more information can be found on their official website.

About the Sendai 89ERS

Founded in 2005, the Sendai 89ERS are a professional basketball team based in Sendai City, Miyagi Prefecture. They aim to bring unity to the community through basketball, symbolized by their name, which reflects Sendai's history. The team holds aspirations of joining the new B Premier category in the B League starting in the 2026-27 season.

Conclusion

FHG, alongside Rui Hachimura and the broader basketball community, is dedicated to nurturing young talents in the sport and ensuring its growth in Japan. BLACK SAMURAI 2025 is more than just a camp; it’s a movement toward a vibrant basketball culture, promising exciting developments in the coming years.