Celebrating Japanese Agriculture: Metagri Design Challenge 2025
In a bid to showcase and enrich Japanese agriculture, the Metagri Institute, part of the innovative web3 community, has announced the winners of the Metagri Award as part of the Agricultural Design Challenge 2025. This event, which saw a remarkable 154 enthusiastic submissions from across the nation, focused on utilizing design to express the true value of Japanese agricultural products to global markets.
The Importance of Design in Agriculture
Japan is globally celebrated for its high-quality agricultural produce. However, to capture the hearts of overseas consumers, it’s imperative to adapt to local cultures and lifestyles through impactful design. The Agricultural Design Challenge 2025 was created to tackle this pressing issue, inviting creatives to explore and unlock the vast potential of agricultural design.
The selection process for the Metagri Award involved an impressive 206 votes during the preliminary round, culminating in a final vote by NFT members supporting the Metagri Institute, ensuring both transparency and community involvement in the selection process.
Announcing the Metagri Award Winners
After a stringent review, the following three exceptional designs have been awarded the prestigious Metagri Award:
1. Matcha Banner Category - Metagri Award Winner
Creator: Misa
Design Description: This impactful design uses striking fonts to capture attention, showcasing the appeal and health benefits of matcha with an English description. The logo draws inspiration from Japan's national flag, incorporating elements that reflect Japanese culture.
2. Fruit Character Category - Metagri Award Winner
Creator: Mizuki
Design Description: This playful design uniquely combines the charm of a cat and a mandarin, offering a cheerful and approachable character that connects with a wider audience.
3. Sake Label Category - Metagri Award Winner
Design Description: Featuring calligraphic product names, this label elegantly signifies its identity as a Japanese sake. Accented with blue and adorned with an illustration of the helmet of a historic samurai, Tada Katsukuni Sakai, the design embodies simplicity and sophistication, using shiny paper for a polished finish.
NFT Commemoratives for All Participants
In gratitude and recognition of all creators who participated in the Agricultural Design Challenge 2025, the Metagri Institute is presenting special NFTs combining elements from the three award-winning designs. These NFTs are not mere tokens but rather symbols of the bonds formed among those aiming to shape the future of agriculture together.
The design of this commemorative NFT pays homage to the unique attributes of the award-winning contributions by employing AI technology for a fresh visual experience. We hope that each recipient will take pride in their involvement with the Metagri Institute and foster connections as we collectively redesign the future of agriculture. Details on how to receive the commemorative NFT can be found through our channels.
About Metagri Institute
The Metagri Institute operates under the theme of 'Agriculture x web3' to promote sustainable farming practices. Formed in March 2022, it has rapidly grown to include over 1,200 members by May 2025. Embracing a spirit of fearless experimentation, the institute seeks to blend blockchain technology with agriculture to support sustainability.
Some of the exciting initiatives planned include:
- - Developing a unique economy through token issuance with the 'FarmFi' model.
- - Hosting exclusive events for NFT members.
- - Conducting experimental projects combining agriculture, web3, and generative AI.
- - Building and implementing support packages for regional revitalization integrated with web3.
By pursuing these initiatives, the Metagri Institute aims to establish sustainable agricultural practices while exploring new models made possible by web3 and generative AI.
Join the Metagri Community
Those interested in the integration of agriculture with web3 and generative AI are invited to become part of the Metagri community.
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About the Operating Company
The Metagri Institute is operated by Nōjōjin Co., Ltd., which supports agricultural marketing, blockchain development in agriculture, metaverse consultancy, and publishing.