#Japan #Tokyo #E-Commerce #Gaiax #SNAPBOARD

Gaiax's SNAPBOARD: A Global Solution for Brands

In a bid to assist companies launching their products internationally, Gaiax, a Tokyo-based firm, has introduced its promotional support service, SNAPBOARD. This service leverages coordinated snapshots to offer multilingual capabilities tailored for businesses targeting various overseas markets. Currently, it supports English and Traditional Chinese (Taiwan) and aims to expand to other languages in the future.

Background of Development

The dynamic expansion of apparel brands and retail businesses into global markets has significantly accelerated cross-border e-commerce. According to a survey by Japan's Ministry of Economy, Trade and Industry, the global cross-border e-commerce market is projected to reach $1.01 trillion by 2024, with a staggering forecast of $6.72 trillion by 2034, reflecting an annual growth rate of approximately 23.1%. This growth is driven by rising consumer awareness of cross-border shopping, the desire for products unavailable in their home countries, competitive pricing, and the increasing variety of available payment methods.

For businesses, the ambition to broaden consumer reach globally through cross-border e-commerce remains strong. Improvements in logistics and the adoption of AI for real-time translation, fraud detection, and stock management have further propelled this trend.

However, one significant challenge arising from this global push is the language barrier faced by local staff when utilizing international systems. SNAPBOARD addresses this challenge directly.

Overview of Features

SNAPBOARD now offers an intuitive interface that allows users to switch the platform’s language settings easily. Not only is it available in Japanese, but the user interface can also be switched to English or Traditional Chinese (Taiwan). This feature can be accessed through the management interface and the staff posting app, streamlining the experience for users in different markets.

In just a few clicks, managers and staff can choose their operational language, enabling seamless interaction with the platform. Menu names, buttons, and operational guides are translated accurately, allowing local employees to register coordinated snapshots in their native language effortlessly. This enhancement enables these representatives to communicate regional trends and preferences authentically.


Example image of the language switching feature in SNAPBOARD.

What is SNAPBOARD?

SNAPBOARD serves as a vital resource for enhancing customer engagement on e-commerce sites and physical stores by allowing sales representatives to post, display, and evaluate coordinated snapshots. By embedding just a few lines of code into an e-commerce site, businesses can display these snapshots effectively, thereby visualizing sales achievements attributed to these coordinated features. This capability not only boosts the motivation of sales staff but also fosters the creation of dedicated followers among customers.

As such, SNAPBOARD contributes to increased store traffic and sales, transcending both online and brick-and-mortar environments. Moving forward, SNAPBOARD continues to support brands in their global expansion efforts and the creation of new customer touchpoints that cross national boundaries.

Contact Information for SNAPBOARD Implementation

For inquiries regarding SNAPBOARD, please contact:
Phone: 03-5759-0342 (Attn: Kousaka)
Inquiry Form: SNAPBOARD Inquiry

About Gaiax

• - Established: March 1999
• - CEO: Yuji Ueda
• - Headquarters: 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo, MIDORI.so NAGATACHO
• - Business Areas: Social media services, sharing economy initiatives, web3/DAO projects, and incubation services.
• - Website: Gaiax
• - SNAPBOARD: SNAPBOARD