#UNESCO #Barilla #Italian Cuisine

Barilla Celebrates Italian Cuisine as UNESCO Intangible Cultural Heritage

In a remarkable acknowledgment of its deep-rooted cultural significance, Barilla has expressed immense pride in UNESCO's recent declaration that recognizes Italian cuisine as an Intangible Cultural Heritage of Humanity. This prestigious recognition not only celebrates the culinary traditions of Italy but also highlights Barilla's ongoing commitment to sharing the flavors and lifestyle of Italian culture with the world.

Barilla has been at the forefront of Italian culinary excellence for over 148 years, aiming to bring the quality and authenticity of Italian cuisine to tables across more than 100 countries. The company's ethos centers on creating meaningful connections with people, going beyond just producing pasta. They strive to promote the richness of Italian food culture, making it accessible globally.

Importance of Recognition

The acknowledgment from UNESCO reflects the incredible creativity, conviviality, and cultural identity that Italian cuisine embodies. As a global ambassador for Italian culinary arts, Barilla reaffirms its pivotal role in celebrating and promoting these values. The milestone serves as a foundation for Barilla's future initiatives, emphasizing not only the gastronomic aspects of Italian culture but also the lifestyle associated with it.

Barilla's dedication to furthering this recognition included a unique initiative where they sent pasta into space. Collaborating with the Ministry of Agriculture, the Air Force, and Axiom Space, they launched three kilograms of Barilla fusilli aboard the Ax-3 mission to the International Space Station. This notable event marked the first-ever