Unveiling the Insights: A Deep Dive into OkaneCo's Credit Card Survey

OkaneCo, a financial consulting service run by 400F Inc., recently conducted a survey among 362 users across Japan to explore their credit card usage. The survey not only reveals the popularity and trends of various economic zones but also indicates a shift in how individuals are utilizing credit cards, particularly in light of the upcoming changes in Japan’s NISA system and increased competition among financial services.

Survey Results Overview

The survey's results showcase a high credit card ownership rate, reaching 92.3%, indicating that owning multiple cards is becoming a norm among users. While 34.0% of respondents reported holding five or more cards, only 11.9% had a single card, suggesting that strategic card usage is popular among consumers.

Dominance of Rakuten Economic Zone

Interestingly, Rakuten’s economic zone accounted for an impressive 46.1% of users favoring it as their primary option. In contrast, only 0.6% of users identified MUFG’s economic zone, which includes the newly launched