#Japan #Tokyo #Kids Program #Amana #Creative Experience

Amana Launches 'amana for kids': A New Creative Experience Program

In an exciting development for nurturing the creativity of young minds, Amana Inc., headquartered in Shinagawa, Tokyo, has announced the launch of a unique initiative named 'amana for kids.' This program is designed to inspire children’s creativity and imaginations through a variety of engaging experiences. The first session of this program will take place on Saturday, August 23, 2025, at the Kōen Studio located at 3-9-18 Kaigan, Minato-ku, Tokyo.

The inaugural workshop will be led by professional photographers, prompting discussions around the fundamental question: "What is photography?" Participants will dive deep into the joy of communication through art, exploring different aspects of photography as they engage with various styles and formats of images. The highlight of the event promises to be an exploration of photography not just as a tool for memory preservation or documentation, but also as a significant medium of expression.

Workshop Overview

• - Date: August 23, 2025
• - Time: 10:00 AM - 12:30 PM (Registration opens at 9:30 AM)
• - Location: Kōen Studio, Tokyo
• - Eligibility: Elementary to junior high school students
• - Capacity: 25 participants
• - Participation Fee: ¥5,000 (tax included)
• - Application Deadline: August 7, 2025, at 11:59 PM
• - Website: amana for kids

Engaging Young Minds: The Philosophy Behind Amana

At the core of Amana’s philosophy is the belief in "Noise and Aesthetic in the World." Throughout its history, Amana has engaged in numerous creative initiatives that challenge societal sensibilities through partnerships with various organizations. This perspective includes a focus on the younger generation, which plays a crucial role in shaping the future.

The 'amana for kids' initiative aims to provide children with authentic creative experiences that allow for freedom of thought, tactile engagement, and the exploration of the creative process. The first exploratory theme, “What is Photography?” encourages young participants to seek out their preferences, engage with professional-grade photography equipment, and experience the diverse meanings and applications inherent in visual storytelling.

Looking Ahead: Future Programs

Amana plans to broaden the scope of the program beyond photography to include workshops spanning various fields such as video production, design, language, sound, and space, all aimed at providing children with authentic encounters with established creators in the industry. Through these activities, Amana strives to impart a deeper understanding of the significance of creativity and the importance of shifting perspectives—to both kids and their parents.

The SPRINT Initiative: Fostering Innovation

The 'amana for kids' program is a product of Amana’s internal project launch scheme known as 'SPRINT.' This structured incubation program spans six months, allowing employees to transform their ideas into reality using available resources and financial support from the company. After the six-month period, a decision is made on whether to continue the new business venture. More information on the SPRINT initiative can be found here.

About Amana Inc.

Established in April 1979 as a company focused on producing advertising photography, Amana has evolved into one of the largest visual production companies in Japan, offering a wide range of visual solutions including stills, video (TV commercials, web videos), CG (retouching, 3D animation), and much more. With a wealth of creative resources and experience gained from handling over 10,000 projects annually, Amana is committed to transforming communication for corporate clients via creative strategy, thereby enhancing organizational value. Furthermore, Amana supports clients in their communication strategies and in promoting digital transformation (DX) by merging its proprietary solutions with client needs.

Company Overview

• - CEO: Go Akira Kaneko
• - Location: 2-2-43 Higashihinagawa, Shinagawa-ku, Tokyo
• - Established: April 1979
• - Capital: ¥100 million
• - Employee Count: 430 (as of January 1, 2025)
• - Business Activities: Visual communication services, including strategic planning, brand design, content marketing, production, and various promotional initiatives.
• - Website: Amana

Join Amana in this innovative journey to encourage the next generation of creators!