#Japan #Tokyo #Cosmetics #beauty #Mary Quant

Mary Quant's 2025 Autumn Colours Collection Launch

Mary Quant Cosmetics, headquartered in Shibuya, Tokyo, has exciting news for beauty enthusiasts. On August 6, 2025, the company will introduce its limited edition makeup collection, 2025 Autumn Colours. With a theme inspired by the emotional hues that brighten daily life, this new lineup is designed to elevate your makeup game as the seasons change.

A Celebration of 70 Years in Beauty

As part of its 70th anniversary celebration, Mary Quant is releasing exclusive new shades for two of its most popular products: the Eye Opener eyeshadow and the Playful Lashing mascara. The Eye Opener features a duo-type design that gives users the opportunity to create a variety of eye looks, making it a must-have in any makeup collection.

Eye Opener Eyeshadow

The Eye Opener comes in four stunning colors, each priced at 1,650 yen (tax included), perfect for adding a touch of sophistication to your autumn makeup routine. Let's dive into the color range:

• - A017 (Pearl) Cosmo: This shade gently enhances your natural skin tone, striking a balance between adorable and elegant. Available in dark Chic Purple and soft Natural Pink, it offers versatility for any occasion.
• - A018 (Metallic) Kinmokusei: This color provides a warm orange hue that beautifully blends into your eye makeup without overpowering it. The light Cream Beige offers a softer touch to your look.
• - A019 (Twinkle) Yonaga: Adding depth with its delicate pearl sheen, this hue is designed to illuminate your eyes. The darker Shade Gray enhances the contour while the lighter Silver Blue brings a soft glow.
• - A020 (Twinkle) Akanezora: A sophisticated choice that shifts with layering, this shade gives an intellectually appealing look. The rich Copper Brown adds depth, complemented by the nuanced Madder Gold.

Each color variation allows for creative combinations, opening up a world of possibilities for your eye makeup. You can use the colors singly, blend them, or create gradients for a more dramatic effect.

Playful Lashing Mascara

Accompanying the Eye Opener is the Playful Lashing Mascara, priced at 3,520 yen (tax included). This mascara not only adds color but also nourishes your lashes, keeping them luscious and separated. The deep dark Bordeaux shade gives a refined appearance, while its smudge-proof formula ensures long-lasting wear, and washes off easily with warm water.

Exciting Promotions

To celebrate the launch, from August 6 to August 31, customers purchasing any Eye Opener palettes (S, M, L, or Daisy palette) will receive a special MARY QUANT 70th ANNIVERSARY STICKER. This offer is limited to one per person while supplies last, so don't miss out!

Embracing Individuality with Mary Quant

Mary Quant has always embodied the spirit of self-expression and individuality. Known for her iconic miniskirts that sparked a cultural movement in the 1950s, she has continuously sought to empower individuals through colorful cosmetics and engaging fashion accessories. The 2025 Autumn Colours collection honors this legacy, encouraging everyone to explore their style and express their beauty authentically.

Conclusion

Mark your calendars for August 6, 2025, and be sure to check out the collection through the official online shop here. Whether you are a longtime fan of Mary Quant or just diving into their vibrant world of beauty, this limited edition release is sure to bring a splash of brightness to your makeup routine this autumn!