#USA #Adidas #Herzogenaurach #GLO Brands #safety footwear

Adidas Partners with GLO Brands to Enter the Safety Footwear Market

In an exciting development for both workers and companies across various industries, Adidas has announced a long-term partnership with GLO Brands B.V.. This collaboration aims to make significant strides in the safety footwear segment, bringing innovative and stylish safety shoes to market. The initiative emphasizes the shared commitment of both brands to create footwear that offers unmatched protection while maintaining high-performance standards and aesthetic appeal.

GLO Brands, part of Bunzl plc, is renowned for delivering high-quality personal protective equipment (PPE) and safety solutions worldwide. This partnership will leverage GLO's expertise in safety and compliance, alongside Adidas' advanced design capabilities, to develop a new product line named Adidas Pro Work. The forthcoming range is specifically tailored for professionals working in demanding environments, such as construction, logistics, and maintenance.

Combining Function and Style

The Adidas Pro Work line promises to blend functionality with comfort and style, ensuring that professionals do not have to compromise on appearance while adhering to safety standards. This footwear range will incorporate advanced technologies designed to withstand the rigors of physically demanding jobs, providing necessary support and durability.

Lauren Mooney, General Manager of GLO, emphasized the strategic nature of this partnership, noting that with GLO's industry expertise and Adidas' renowned design vision, the collaboration is set to produce exceptional safety footwear. She stated, "Partnering with GLO ensures category-leading safety expertise, global reach, and responsible sourcing. Together, we aim to set a new standard for safety shoes that reflects unique Adidas style without compromising on protection."

Launch and Distribution Plans

The first models from the Adidas Pro Work line are anticipated to hit the market in Q2 2026 through select distribution partners and various retail channels. This timing aligns perfectly with the increasing demand for high-quality safety gear among a growing workforce that values both functionality and style. Distributors and wholesalers interested in joining this journey are encouraged to get in touch with the company, with an official registration portal set up on GLO Licensing's website.

Moreover, a dedicated online platform for the Adidas Pro Work products will become available, featuring detailed information about the footwear range, at adidasprowork.com from October 8, 2025.

Conclusion

The partnership between Adidas and GLO Brands marks a pivotal moment in the safety footwear market. As industries evolve and worker needs change, the innovative approach these two companies are taking signals a promising future for safety footwear that prioritizes both performance and style. As the launch date approaches, anticipation builds among professionals eager to see how this integration of cutting-edge technology and thoughtful design will redefine safety standards in their work environments. Keep an eye out for the Adidas Pro Work line in 2026, as it aims to revolutionize how we think about safety footwear.