#USA #New York #Clarins #Double Serum #eye treatment

Clarins Launches Innovative Double Serum Eye for Youthful Eye Contours

Clarins, the esteemed French skincare brand, has announced the introduction of its latest product: the new generation of Double Serum Eye. This advanced formulation is a culmination of three decades of longevity science, bolstered by seven years of rigorous epigenetics research. Designed specifically for the delicate eye contour, this product promises to effectively reduce visible signs of aging such as wrinkles, puffiness, and dark circles, creating a fresher and more youthful appearance.

Understanding Aging Beyond Genetics

Clarins' innovative approach stems from recognizing the complexities of skin aging. Through comprehensive studies, the brand has discovered that while chronological aging plays a role, approximately 85% of visible aging is influenced by lifestyle and environmental factors. This insight has driven Clarins to develop a dual-action solution that simultaneously tackles both lifestyle-related and chronological aging.

The importance of this discovery lies in epigenetics—the study of how external factors can impact gene expression and, consequently, skin health. Twin studies conducted by Clarins revealed that lifestyle choices can lead the eye area to appear up to four years older. Stress, pollution, inadequate sleep, and other daily habits accumulate over time, deepening the appearance of wrinkles, crow’s feet, and dark circles. With the Double Serum Eye, Clarins aims to address these issues at the core.

Nature Meets Science

The Double Serum Eye features a pioneering biomimetic two-phase formula, which balances the ratios of hydric and hydrolipidic components to mimic the skin's natural composition. This ensures optimal absorption of its potent ingredients. At the heart of this innovative formula lies Clarins' unique dual technology which comprises:

• - Organic Marjoram Extract: Known for enhancing skin elasticity and combating epigenetic aging.
• - Turmeric: A staple in the Double Serum line that supports skin's vital functions to counteract chronological aging.

In a significant commitment to natural formulations, 96% of the ingredients in Double Serum Eye are of natural origin. Notable components specifically target under-eye issues that most consumers face:

• - Niacinamide: Reduces the appearance of dark circles.
• - Horse Chestnut Escin: Alleviates puffiness and discoloration.
• - Phyto-Caffeine: Diminishes puffiness under the eyes, leading to a rejuvenated look.

Promising Results and Clinical Validation

Clinical tests have shown remarkable efficacy with perceived results after just one week of regular use:

• - A 27% reduction in the appearance of blue, brown, and purple dark circles.
• - A 25% decrease in puffiness visibility.
• - A 23% improvement in the appearance of wrinkles.

The product not only boosts hydration for 24 hours but also strengthens the skin's barrier for up to 8 hours, promising users profoundly visible improvements over time.

Sustainable Beauty Revolution

In addition to its ground-breaking efficacy, Double Serum Eye is housed in a high-tech, eco-friendly dual bottle made from 94% recyclable materials and contains at least 40% recycled content. Clarins prides itself on a responsible approach to beauty, partaking in initiatives like T.R.U.S.T., a blockchain-powered traceability platform that allows customers to track their product's journey from sourcing to shelf. This transparency enriches consumer trust and loyalty towards the brand.

To maximize the serum's effectiveness, Clarins also recommends a dedicated application technique that involves gentle pressure points and lymphatic drainage motions, ensuring optimal results and an invigorating experience for the user.

Where to Find It

The new Clarins Double Serum Eye will be available on Clarins.com as well as at select retailers starting this August. With this offering, Clarins continues to lead the way in skincare innovation, combining effective science with a deep respect for nature.

About Clarins: Founded in 1954 by Jacques Courtin-Clarins, this family-owned brand has established itself as a pioneer in plant science and sustainable skincare across 150 countries. With a commitment to carbon neutrality and sustainable practices, Clarins is poised to maintain its leadership role in the beauty market for years to come.