#USA #Ice Cream #Wilton #Melissa & Doug #Van Leeuwen

Melissa & Doug and Van Leeuwen Collaborate for Sweet Summer Fun

Melissa & Doug, the well-loved brand recognized for inspiring imaginative and purposeful play in children, has announced an exciting collaboration with the renowned ice cream brand, Van Leeuwen. Together, they have launched a limited edition of ice cream-themed play sets just in time for summer, coinciding perfectly with National Ice Cream Month in July.

The collaboration features two delightful wooden pretend-play sets — the Melissa & Doug x Van Leeuwen Scoop Shop Ice Cream Counter Play Set and the Scoop Pack Ice Cream Play Set, each designed to bring the joy of an ice cream shop experience directly into kids' homes. As an added bonus, a specially crafted Van Leeuwen ice cream flavor, called Berry Good Imagination, will also be available in select locations.

The Scoop Shop Ice Cream Counter Play Set is a treasure trove of ice cream imaginary fun, boasting 29 wooden play pieces that allow kids to engage in realistic scoop-and-stack action, mimicking the experience of being behind the counter of a lively ice cream shop. This set includes pretend flavors inspired by Van Leeuwen, play currency, and even coins redeemable for real free scoops at Van Leeuwen shops nationwide. With this play set, children can take orders, create scrumptious cones and cups, and serve them to their friends and family.

Additionally, the Scoop Pack Ice Cream Play Set makes for a budget-friendly add-on, including a realistic ice cream tub, two pretend scoops, a wooden spoon, and a redeemable coin for a complimentary kids' scoop. This integration of authentic ice cream shop experiences into pretend play exemplifies the creativity and innovation that Melissa & Doug consistently strive for.

Quotes from the Brands

Lauren DeFeo Duchene, the President of Melissa & Doug, expresses her enthusiasm: _"We are thrilled to partner with Van Leeuwen to deliver the joy of both real and pretend ice cream. This collaboration brings a fresh twist to one of our most beloved play patterns, making it not only fun but deliciously interactive for families."_

Ben Van Leeuwen, the co-founder and CEO of Van Leeuwen, remarked on the partnership, saying: _"For years, we have been focused on creating the finest ice cream experience, and Melissa & Doug are leaders in imaginative play. This collaboration allows us to blend both worlds authentically, ensuring families will have endless fun together."_

What to Expect

The Melissa & Doug x Van Leeuwen collection will be available while supplies last at various locations including MelissaAndDoug.com, their flagship store in Westchester Mall, and through their TikTok Shop. The limited edition ice cream flavor, Berry Good Imagination, will be sold at select Van Leeuwen scoop shops in New York, New Jersey, Connecticut, and Pennsylvania.

To amplify the fun, families across the nation can participate in a chance to win the Ultimate Ice Cream Party For Kids. The grand prize includes a private Van Leeuwen ice cream event for up to 10 children, the ice cream counter play set, and gift cards for both brands. To enter, participants simply need to follow both Melissa & Doug and Van Leeuwen on social media and nominate someone who would love to join the party.

Final Thoughts

This collaboration not only highlights the creativity behind both brands but also promotes the wonderful concept of playing together as families. With a strong focus on imagination and the joy of sharing delightful experiences, the Melissa & Doug x Van Leeuwen collection promises a sweet summer full of fun memories. For more information, dive into the vibrant worlds of both brands via their respective social media platforms and websites.