Keisuke Honda Becomes Brand Ambassador for CAGUUU Furniture Brand

CAGUUU Corporation, headquartered in Minato, Tokyo and led by CEO Yuki Nakamura, has made a significant announcement: professional soccer player and entrepreneur Keisuke Honda has been appointed as the brand ambassador for their furniture brand, CAGUUU. CAGUUU is known for offering high-quality and stylish furniture at reasonable prices, focusing on creating a home that reflects one’s individuality without compromise.

To celebrate this partnership, CAGUUU will host a special lottery campaign on its official website and social media channels, where participants can win luxurious prizes, including signed T-shirts and soccer balls from Keisuke Honda. This unique opportunity is a chance you don’t want to miss!

Background of the Appointment

CAGUUU aims to redefine the furniture shopping experience with the motto, “Creating a life without compromise for a richer lifestyle.” Through its online sales, the brand offers furniture that balances quality, design, and affordability, catering to the varied lifestyles of its customers. Keisuke Honda, not only a professional soccer player but also an investor, has long resonated with CAGUUU’s vision and has previously invested in the company. His acceptance of this ambassador role was a natural progression, aligning with CAGUUU's ambition to innovate in the furniture space, and illustrating Honda's adventurous spirit.

Honda intends to leverage his platform to promote the joy of comfortable and free living through furniture. He expressed his enthusiasm: “I am excited to be the ambassador for CAGUUU. I hope everyone takes this opportunity to experience CAGUUU's furniture firsthand. Please give it a try!”

About Keisuke Honda

Honda made his mark in soccer history while playing for the prestigious AC Milan and earned the notable number 10 jersey. He has participated in three World Cups, marking his name as one of the six players globally to score and assist in three consecutive World Cup tournaments. After his playing career, he began coaching the Cambodia national team in 2018 and has declared ambitious goals, including winning the FIFA World Cup.

In the business realm, Honda is involved in managing soccer schools and professional soccer teams while focusing on education initiatives. He began his angel investment endeavors in 2016, co-establishing the 'Dreamers Fund' with Hollywood actor Will Smith, drawing global attention. In 2024, he founded the venture capital firm, X&KSK, aimed at supporting Japanese startups, successfully raising approximately 15.5 billion yen. His activities extend beyond soccer, as he actively addresses societal issues.

Special Lottery Campaign for Honda's Appointment

To commemorate Keisuke Honda's new role as brand ambassador, a special lottery event is taking place on CAGUUU's official website and social media platforms.

Campaign Details:

- Duration: October 10, 2025, 00:00 to November 9, 2025, 23:59
- Entry Form: Entry Form Link

Prize List:

- Grand Prize: One signed T-shirt by Keisuke Honda
- One signed soccer ball by Keisuke Honda
- S Prize: One Axis Neo Smart Office Chair
- A Prize: Three CAGUUU Gift Cards worth ¥10,000
- B Prize: Five CAGUUU Gift Cards worth ¥5,000
- C Prize: Ten CAGUUU Gift Cards worth ¥10,000

Eligibility:
Participants can enter the lottery by fulfilling any of the conditions below. Each application counts separately, allowing up to three entries:
1. Website Entry:
- Register on CAGUUU's official site
- Make a purchase of ¥50,000 (tax included) or more.
2. Instagram Entry:
- Follow the official Instagram account (@caguuu_official)
- Like and repost the specified lottery post
- Comment your desired prize on the same post.
3. X Entry:
- Follow the official X account (@caguuu_official)
- Like and repost the specified lottery post
- Comment your desired prize on the same post.

Winners will be announced via official channels, providing an exciting conclusion to the campaign and celebrating Honda's new role.

About CAGUUU

CAGUUU utilizes a unique D2C model and ODM to deliver uncompromising furniture in design, quality, and price, making it affordable for everyone. With over 3,000 diverse furniture options, CAGUUU endeavors to meet customers' lifestyles and needs, empowering everyone to choose their furniture freely.