#United States #Colorado Springs #Dirty Soda #Swig

Swig Expands into Colorado Springs with New Franchise Deal

In an exciting development for beverage lovers, Swig, known as the Home of the Original Dirty Soda®, has finalized a multi-unit franchise agreement with Alex and Alan Knox, a dynamic father-son team. This partnership will establish a footprint of 10 Swig locations in Colorado Springs, marking a significant milestone as the brand enters Colorado for the first time. The inaugural site is projected to open by the end of 2026, stirring enthusiasm among local residents eager for unique beverage experiences.

The Vision Behind the Venture

The Knox family, leveraging their extensive background in the restaurant industry, brings valuable expertise to Swig. Alan Knox’s journey in hospitality began right after college, laying down a solid foundation in franchising and operations. Meanwhile, Alex Knox has surged through both restaurant and corporate sectors, exhibiting insightful leadership in various roles and currently engaging with venture capital.

Together, the Knox duo combines hands-on operational know-how with strategic planning to carve out a niche for Swig within Colorado’s vibrant market. "We’ve followed Swig’s growth closely and have been impressed by the strength of the brand and the experience it delivers," noted Alex Knox. He expressed confidence in Swig's supportive onboarding process, which further validated their decision to franchise with the company.

As a pioneer in the dirty soda category, Swig’s offerings allow consumers to indulge in highly customizable drink experiences. Driven by a ravenous demand for personalization, Swig is committed not just to transforming the beverage landscape, but also to establishing heartfelt connections through their brand. "We focus on building a brand that’s as much about the guest experience as it is about the product," stated Alex Dunn, Swig’s CEO. The collaboration with the Knoxes is expected to resonate well with the community in Colorado Springs from the very start.

The Swig Experience

Swig is renowned for its innovative beverage offerings that marry traditional sodas with bold syrups, fresh fruits, cream, and unique flavors, creating what they proudly term ‘dirty sodas.’ Their menu also includes Refreshers, Revivers — customizable energy drinks, and fan-favorite snacks like their pink frosted sugar cookie. This approach has allowed Swig to tap into an overarching trend advocating customization, ease, and memorable interaction.


Designed for operational efficiency, Swig's franchise model centers predominantly around drive-thru service in compact spaces as small as 800-850 square feet. This configurability eliminates the complexities associated with full-scale kitchen setups, ultimately reducing labor needs and build-out costs. Todd Smith, Swig's President, remarked, "We’re seeing strong demand for concepts that are both operationally efficient and highly adaptable to today’s consumer preferences."

Looking Forward

Rooted in its founding year of 2010 in St. George, Utah, Swig has successfully transitioned from a singular drive-thru into a nationally recognized beverage brand, boasting over 150 locations across 16 states. As Swig aims to amplify its reach, prospective franchisees are encouraged to bring their restaurateur experience and dedication to customer service to the table.

For those intrigued by Swig’s franchise opportunities, you can explore further at Swig's franchising site or visit the main webpage at Swig.com for more information.

As Swig gears up for its expansion into Colorado Springs, the stage is set for new discoveries and delightful experiences driven by the nostalgic appeal of their dirty sodas and the strong community focus this new location promises to bring.