#Japan #Tokyo #SHEL'TTER #hinari

hinari Popup Store Opens at SHEL'TTER TOKYO

The beloved SHEL'TTER flagship store at Omokado, located in Tokyu Plaza Omotesando, is excited to announce the opening of a special Popup Store featuring the D2C brand hinari. This event provides a unique chance to explore new arrivals and restocked items that have previously sold out on platforms like ZOZOTOWN. Customers are encouraged to visit and experience the quality and style of hinari's offerings firsthand.

About hinari

hinari is a brand dedicated to empowering petite women by providing them with fashionable, useful, and trend-driven pieces that support their personal style journeys. The brand embraces the motto, "Your heart smiles," delivering clothing that not only enhances physical appearance but also boosts confidence. By offering stylish and happy outfits, hinari aims to make every customer's shopping experience special and memorable.

Follow hinari on Instagram for updates: @hinari_official.

Exclusive Launch Items

First Launch Items

1. Bonding Short Sweat
Price: ¥6,600 (tax included)
Color: Camel, Gray
Size: Free

2. Rib Frill Camisole
Price: ¥3,960 (tax included)
Color: O/Wht, Ivory
Size: Free

Re-released Items

1. Middle Coat with Ribbon
Price: ¥9,900 (tax included)
Color: Ivory, Beige, Black
Size: S, Free

Special Novelties

Customers spending over ¥15,000 on hinari products during the event will receive an exclusive hinari original velours chouchou as a gift! Note that supplies are limited, so be sure to take advantage of this offer while it lasts.

Meet the Director Event

To celebrate the Popup Store, hinari’s director will be at the store for three exclusive days: October 31, November 1, and November 3. Shoppers who purchase at least one item from hinari will have the unique opportunity to take a photo with the director! This special event requires a ticket system, with limited time slots available, so be prepared to secure your spot early.

Visit Schedule

• - October 31

Ticketed Entry (Director Present):
1. 11:00 - 11:30
2. 11:30 - 12:00
3. 12:00 - 12:30
4. 12:30 - 13:00
5. 14:00 - 14:30
6. 14:30 - 15:00
7. 15:00 - 15:30
8. 15:30 - 16:00
Free Entry (Director Not Present):
13:00 - 14:00
16:00 - 20:00

• - November 1

Ticketed Entry (Director Present):
1. 11:00 - 11:30...
8. 15:30 - 16:00

• - Open Hours with Director Absence

13:30 - 14:30
17:00 - 20:00

• - November 3

Ticketed Entry (Director Present):
1. 11:00 - 11:30
2. 11:30 - 12:00...
8. 15:30 - 16:00
Free Entry (Director Not Present):
13:00 - 14:00
16:00 - 20:00

Entry tickets will be distributed starting at 10:10 AM on the days of the event, with lines forming from 10:00 AM. Please ensure you're on-site early to secure your desired entry time. Attendees wishing to take photographs with the director will need to make a purchase and present their entry ticket. Ensure you respect the time allocations to enjoy your experience fully.

Store Information

Address: 1F, The SHEL'TTER TOKYO, Tokyu Plaza Omotesando, 4-30-3 Jingumae, Shibuya, Tokyo, 150-0001
Nearby stations: 4 minutes walk from JR Yamate Line Harajuku Station, 1 minute from Tokyo Metro Chiyoda Line Meiji-Jingumae Station, 7 minutes from Tokyo Metro Omotesando Station.
Open Hours: 11:00 AM - 8:00 PM

About The SHEL'TTER TOKYO

The SHEL'TTER TOKYO serves as a flagship store for Baroque Japan Limited, opening its doors in 2012 and representing the brand MOUSSY. Following a major renovation in March 2023, it was redefined as a global flagship with a focus on creative content, collaborations, and a fusion between digital and real-world experiences. The store constantly aims to engage the next generation and enhance brand visibility from its prime location in Harajuku.

Follow SHEL'TTER on Instagram for updates: @sheltter_official.