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A New Chapter for 'Nakayoshi Tomodachi'

The beloved 'Nakayoshi Tomodachi' LINE sticker series is expanding! On October 14, 2025, Japan's Hallmark Corporation will debut a captivating stationery collection inspired by these popular characters. Known for their heartwarming charm, 'Nakayoshi Tomodachi' features Haru-chan, a relaxed and observant character who enjoys daydreaming, and Fuu-kun, a playful little one with a love for food and fun.

This collection aims to enhance everyday moments by allowing fans to express their feelings through beautifully designed stationery. The stickers have already been prominent among users in their 50s and above, racking up about 30 million sends each year. With a LINE official account boasting over 637,000 friends as of August 2025, the series is among the top 1% of LINE sticker collections.

What's New in the Collection?

The upcoming stationery line will include a variety of products designed with unique expressions of Haru-chan and Fuu-kun, making it easy for users to share joy and comfort through simple gestures. It ranges from letter sets to memo pads, ensuring there is something for every occasion.

• - Letter Set: Each set is compact and features different expressions of our beloved characters. The stickers are inspired by popular sealing methods, and perfect for adding extra charm to any letter. Each set includes four products priced at ¥616 each (tax included).

• - Memo-Pad Envelopes: Handy for adding a special note, these memo pads let users convey small yet thoughtful sentiments. Available in four designs at only ¥286 each (tax included).

• - Die-Cut Memo Pads: With adorable shapes and a generous 50 sheets per design, these memo pads are great for quick notes or sweet messages, retailing at ¥528 each (tax included).

• - Flake Stickers: Enjoy an assortment of expressions from Haru-chan and Fuu-kun with these flake stickers, perfect for decorating notebooks or gifts. They come in sets of 24 pieces across eight designs, priced at ¥440 each (tax included).

Heartfelt Illustrations

Each product in the 'Nakayoshi Tomodachi' collection features original artwork, drawn explicitly for this release. The creators have transformed the ethos of communication that the LINE stickers encapsulate into tangible products. The stationery art captures delicate feelings and moments, catering to fans looking to add a personal touch to their notes.

Background of Nakayoshi Tomodachi

Since its inception, 'Nakayoshi Tomodachi' has resonated with audiences through its charm and relatability. Its unique portrayal of friendship and everyday emotions has enabled this series to build an incredibly devoted fan base. In July 2025, the introduction of greeting cards further emphasized the series' versatility, capturing fan excitement and anticipation.

Availability and More Information

The collection will be sold through specialized stores across Japan, large retailers, and the official Hallmark online store. Make sure to follow the official links for updates and exclusive content: Hallmark Online Store and Nakayoshi Tomodachi Collection.

With 'Nakayoshi Tomodachi,' every note, letter, or gift can reflect the tenderness and joy of friendship. Be ready to express your sentiments in style when the collection hits the shelves in October 2025!