#Germany #Innovation Lab #Karlsruhe #IPG Automotive #Virtual Testing

IPG Automotive Launches Innovation Lab in Karlsruhe

On July 10, 2025, IPG Automotive, a pioneering leader in virtual test driving technology, proudly celebrated the inauguration of its Innovation Lab at its headquarters in Karlsruhe, Germany. This milestone event marked the occasion of the company's 41st anniversary, bringing together a diverse group of guests from the political, business, media, and industrial sectors to witness the company's latest commitment to automotive innovation.

The newly established Innovation Lab is equipped with showroom capabilities designed to provide visitors with hands-on experiences of IPG Automotive's advanced technologies and product offerings. Through showcases of virtual vehicle prototypes, simulation scenarios, and evaluation criteria, attendees can gain an intuitive understanding of the future of vehicle development while experiencing the entire development process seamlessly.

In addition to serving as a platform for product presentations and technology demonstrations for clients, the Innovation Lab is also intended to facilitate workshops and collaborative research with industry stakeholders and partner companies. Steffen Schmidt, President and CEO of IPG Automotive, expressed his vision for the facility by stating, "The Innovation Lab is more than a stage for technology display; it is an open platform for sharing insights, discussing challenges, and co-creating new value. From here, we aim to deliver innovative solutions to realize a safer and environmentally friendly mobility society."

The automotive industry is currently undergoing unprecedented changes, including advancements in software, shorter development timelines, and stricter safety standards. With the launch of the Innovation Lab, IPG Automotive is poised to address industry-wide challenges and contribute to the establishment of a sustainable mobility society.

This press release reflects the official announcement from IPG Automotive's English-language press kit, tailored for the Japanese audience.

For more information, visit IPG Automotive.

About IPG Automotive

IPG Automotive stands as a global leader in the realm of virtual test driving technologies, developing innovative simulation solutions for vehicle development. Their software and hardware products facilitate seamless testing throughout the entire development process, from proof-of-concept through verification and release. With expertise in the application of virtual prototyping techniques in the fields of autonomous vehicles, Advanced Driver Assistance Systems (ADAS), powertrains, and vehicle dynamics, IPG Automotive leads the charge in enhancing the efficiency of development processes while collaborating with customers and partners worldwide.

By supplementing on-road testing with virtual counterparts, IPG Automotive significantly contributes to technological advancements that shape tomorrow's mobility, encompassing aspects of comfort, safety, cost-effectiveness, and environmental considerations.

IPG Automotive, headquartered in Karlsruhe, Germany, also has locations in Braunschweig, Frankfurt, Stuttgart, and Munich, along with international branches in China, France, India, Japan, South Korea, Sweden, the UK, and the USA, providing innovative development services for their customers and partners. IPG Automotive K.K. serves as the Japanese subsidiary of IPG Automotive GmbH, established in 2014 as the first overseas base, focusing on the sales of simulation software for automotive development and related engineering support.