Comcast Technology Solutions Partners with Dubai Media to Enhance Video Streaming Experience

Comcast Technology Solutions Partners with Dubai Media

Comcast Technology Solutions (CTS) has recently been chosen by Dubai Media Incorporated (DMI) as the key technology provider for an advanced video management platform. This partnership, announced just prior to the 2025 IBC Show, underscores CTS's commitment to enhancing Dubai Media's digital content delivery capabilities.

A New Era in Video Streaming

The upcoming platform will power DMI's extensive array of channels, including Dubai TV and Dubai Sports, designed to roll out later this year. For over four decades, Dubai Media has been pivotal in shaping the media landscape of the Middle East, consistently pushing the envelope in Arabic-language broadcasting. The new platform is set to revitalize Dubai Media's approach to content in the digital age, emphasizing its role as both a cultural beacon and a connection point between Dubai and the broader Arab world.

CTS's Cloud Video Platform, which is integral to Comcast Media360, will handle the complete content lifecycle for Dubai Media—this includes everything from acquisition and transformation to OTT streaming delivery, monetization, and the overall user experience. Such capabilities reinforce Dubai Media's ambition to deliver world-class media experiences to its viewers.

Commitment to Excellence

Saleh Lootah, the Senior Vice President of Engineering and Operations at Dubai Media, expressed the organization's dedication to providing outstanding informational and entertainment services. He highlighted that utilizing advanced technology is essential for leading the regional media sector and shaping the future of digital content across the Middle East. This collaboration with Comcast Technology Solutions is seen as crucial for gaining flexibility and insights, which are necessary to remain at the forefront of innovation.

Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising for Comcast Technology Solutions, echoed these sentiments, stating that the company is honored to support DMI's ambitious vision. Spriester emphasized that their expertise allows them to tackle the backend complexities of video operations, enabling their clients to focus on engaging their audiences more effectively.

Streamlined Operations for Enhanced Viewer Experience

Comcast Media360 offers a cohesive approach to content management by establishing a single point of access for video titles and their associated files. This streamlines content processing and management tasks such as title organization, channel origination, playout, and delivery directed towards various distribution channels. These include Direct-to-Consumer platforms, MVPDs, vMVPDs, FAST aggregators, and even social media channels.

The services under Comcast Media360 can be tailored to fit the specific needs of broadcasters or content owners, presenting either as a complete package or standalone services that can adapt to individual requirements.

What to Expect at the IBC Show

In anticipation of the consumer launch later this year, Comcast Media360 plans to showcase its capabilities at the upcoming 2025 IBC Show set to take place in Amsterdam from September 12th to 15th. The company is slated to host meetings in the Content Everywhere Hall #5, providing opportunities for industry professionals to learn more about the innovations in video management technology.

Additionally, Peter Gibson, CTS's Vice President of Product and Marketing, will participate in a special floor session focusing on ensuring smooth video operations for broadcasters and content providers. Those interested in scheduling a business meeting with Comcast Technology Solutions during the IBC Show are encouraged to reach out for arrangements.

The collaboration between CTS and Dubai Media represents a significant step forward in the evolution of media in the region, promising an enriched viewing experience for audiences.

For further updates regarding this initiative as well as additional information about Comcast Technology Solutions and their services, you can visit their official website.