ökocat® Celebrates Litter Product of the Year Award at 2026 Pet Innovation Awards

ökocat® Celebrates Major Win at 2026 Pet Innovation Awards



In a significant recognition of innovation and sustainability in the pet industry, ökocat's Multi-Cat litter has been awarded the title of Litter Product of the Year at the esteemed 2026 Pet Innovation Awards. This accolade honors standout products that significantly enhance the experience of pet ownership while emphasizing environmental responsibility.

Launched in 2025, the Multi-Cat formula was specifically crafted to meet the unique needs of households with multiple felines. With a focus on effective odor control and sustainability, this innovative litter combines advanced technology with natural ingredients sourced from conscientiously managed wood fibers. These efforts ensure that the product not only enhances the lives of pets and their owners but also aligns with ecological standards aimed at reducing environmental impact.

Leslie Ellis, the Digital Marketing and Promotions Manager at Healthy Pet®, expressed the team's pride in this recognition: "We are honored that ökocat Multi-Cat has been recognized as Litter Product of the Year. Our goal was to create a litter solution that caters to the challenges faced by multi-cat households, all while adhering to principles of sustainability and using natural ingredients. This award reflects our commitment and innovation."

One of the standout features of ökocat Multi-Cat litter is its powerful odor-neutralizing technology. By effectively neutralizing urine, ammonia, and fecal odors, the product provides a clean and pleasant environment without the inclusion of added perfumes or synthetic fragrances. Furthermore, this litter is made in the USA using responsibly sourced wood fibers, boasting a remarkable 99% dust-free profile that enhances indoor air quality, promotes healthier homes for pets and their families, and minimizes respiratory irritants.

The Multi-Cat formula's superior clumping ability is another aspect that contributes to its popularity. Users can expect effortless cleaning with clumps that stay solid, making it easier to maintain the litter box. As a brand, ökocat builds upon the success of its Original Premium litter, continuously pushing the boundaries of what natural litter can achieve.

Pet parents looking to discover more about this award-winning product are encouraged to visit the Healthy Pet booth (#8952) at SuperZoo 2026. Attendees will have the opportunity to experience the innovative formula firsthand, engage with the team behind ökocat, and explore additional sustainable litter solutions offered by the brand.

Currently, ökocat Multi-Cat litter is available for purchase online and at pet retailers across the nation. For those interested in learning about ökocat's offerings or locating a nearby retailer, they can visit the website at healthy-pet.com/okocat.

About ökocat®


ökocat stands as a leader in the natural cat litter market, under the umbrella of Healthy Pet®. This brand is dedicated to providing a superior litter option that is made in the USA from sustainably sourced wood fiber, free from harmful chemicals, fragrances, and dyes. A testament to European engineering excellence, ökocat is recognized as the U.S. branch of the globally celebrated natural litter brand, CAT'S BEST, widely trusted in Europe. The product is designed to offer exceptional odor control, easy-to-use clumping, and a reduced dust footprint, ultimately presenting a cleaner and healthier litter choice for homes.

About Healthy Pet®


Healthy Pet® has long been a frontrunner in providing top-tier pet bedding and litter options derived from responsibly sourced natural fibers. As a proud member of the Pet Sustainability Coalition (PSC), the brand emphasizes a commitment to quality materials that are devoid of harmful chemicals and pollutants. With over 35 years of experience, Healthy Pet’s product range includes carefresh®, the leading small animal bedding brand, alongside natural litter options like ökocat and Puppy Go Potty™. For further details, you can visit healthy-pet.com.

Topics Consumer Products & Retail)

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