Pairs & Omikare Unite
2025-06-18 02:56:59

Pairs and Omikare Unite to Enhance Online and Offline Dating Engagement

Pairs and Omikare Join Forces to Expand Dating Opportunities



In an exciting collaboration, Pairs, an online matchmaking app operated by Eureka Inc., has partnered with Omikare, a site dedicated to marriage party and city event information. This strategic alignment aims to leverage both companies' platforms, maximizing dating opportunities for singles through online matching and offline events.

Since its inception in 2012, Pairs has significantly contributed to providing opportunities for singles to connect. The app has continuously evolved to enhance its matchmaking performance and ensure a safe and secure environment. Remarkably, by May 2025, the total number of registered users is projected to surpass 25 million.

Conversely, Omikare stands as a leading platform in the realm of marriage parties and city events, boasting over 920,000 members and being among the largest platforms in the country, marked by a significant participation and event listing count. Recently, the company has focused on collaborating with local governments and expanding services like "Omikare Live," a video-call-based matchmaking application, effectively merging online and offline offerings.

A Partnership Built on Synergy


By forming this partnership, Pairs and Omikare are set to provide a safe, high-matching-rate environment for singles. The collaboration aims to facilitate more frequent, impactful engagements through offline events and to attract more participants into offline settings through online avenues. This includes the continuation of successful events previously tested in April 2025 and strategic cross-promotion across both platforms. Additionally, the companies plan to introduce incentive-driven initiatives such as trial bonuses and point rewards for active participants.

Drawing attention to why this partnership is timely, a 2024 survey by the Child and Family Agency revealed that over 25% of individuals who found their spouse through dating apps attribute their success to such platforms. Further, a government study noted that 17.9% of women aged 30-39 report participating in events organized by private companies or local governments. This trend indicates a shift toward diverse means of engaging in romantic pursuits, highlighting the essential role of matchmaking services today.

Addressing User Needs


Both companies have recognized the challenges users face in finding opportunities for meaningful interactions. Many users have expressed a desire for more chances to engage face-to-face. Through this partnership, Pairs will direct users to Omikare's events while also encouraging offline participants to join Pairs, aiming to increase exposure and experiences in varied dating contexts. In a test case held in April 2025, 75% of participants were first-time event attendees, and astonishingly, 93% of women at the event had never attended an offline gathering before. These figures far exceed the average of 30% among standard Omikare events for newcomers.

In feedback from participants, an overwhelming 81% reported feeling more hopeful and positive about the possibility of making new connections. This shows the profound value that face-to-face interactions can bring to individuals eager for romantic engagement.

Leadership Perspectives


Following the agreement, Ryoma Yamamoto, CEO of Eureka Inc., expressed optimism about extending Pairs' mission: "At Pairs, our goal is to create a world where everyone can meet their ideal partner through our app. Collaborating with Omikare, which shares a similar vision for creating value in the pursuit of new connections, we anticipate providing many users with previously unavailable opportunities for meaningful engagement. Our multifaceted approach will further expand matching chances for individuals seeking genuine relationships."

Similarly, Masato Shimonagata, CEO of Omikare, underscored their commitment to creating meaningful connections: "Corporately, Omikare embodies the vision of 'Creating New Connections - Making 0 Connections ZERO.' With the plethora of diverse dating methods available today, many individuals are experiencing anxiety in their pursuit of connections. Our recent joint event has shown that in-person gatherings can foster genuine smiles and positive feelings towards dating, highlighting the potential for meaningful interaction. By bridging the advantages of both matchmaking apps and event experiences, we are confident in expanding the possibilities for new relationships."

Conclusion


In summary, the synergy between Pairs and Omikare represents a significant step forward in enhancing dating opportunities for singles. As both platforms continue to innovate and adapt to the needs of today's dating landscape, this partnership is poised to create a more effective and engaging environment for individuals looking for love.


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Topics Consumer Products & Retail)

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