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Aflac's New Release: 'Beyond Words'

In a unique collaboration between Aflac Incorporated, bestselling children's author Sheri Fink, and research astronaut Kellie Gerardi, Aflac has launched a new children's book titled 'Beyond Words'. This book is a poignant way to foster empathy, kindness, and compassion, especially aimed at children facing health challenges. In a world where words can sometimes fall short, this book serves as a reminder that actions often speak louder than words.

The Story Behind 'Beyond Words'

The narrative follows Buddy, a bear cub who struggles with the right words to comfort his friend Bunny, who is hospitalized. As Buddy embarks on imaginative space adventures with new friends, he learns that it’s more about the actions we take than the things we say that truly matter when someone needs support. This compelling storyline not only entertains young readers but also instills vital lessons regarding friendship and compassion, proving that love goes beyond verbal expression.

"'Beyond Words' fits beautifully into Aflac's long-standing culture of care," said Aflac's Chairman and CEO Dan Amos. He highlighted that the book is an effort to extend support not just to children dealing with illness, but also to those around them who may not know how to react or provide comfort during such tough times.

Aflac's Commitment to Children

Aflac's endeavors in supporting children's health journeys extend beyond this new release. The company is also known for its innovative initiative, the My Special Aflac Duck®, a robotic companion meant to bring comfort to children battling cancer or sickle cell disease. Having distributed more than 40,000 of these special ducks since 2018, Aflac's efforts over the past 30 years include supporting the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta with nearly $200 million in funds dedicated to research and care.

The Heart Behind the Story

Sheri Fink, who has penned over 15 children's books, shared her inspiration for creating 'Beyond Words.' She has dedicated herself to educating and uplifting children through stories that encourage kindness and resilience. Fink has visited schools to engage with students about themes that resonate with young readers, showcasing the importance of compassion in difficult circumstances.

Kellie Gerardi wrote the foreword for the book, emphasizing the significance of showing up for loved ones through actions, even when one feels at a loss for words. With the bustling backdrop of space exploration as a metaphor, the book encourages kids to think creatively about how they can support their friends.

Interactive Features and Availability

In addition to the narrative, 'Beyond Words' includes an audio version narrated by Gerardi and offers free downloadable coloring sheets for children. These interactive components help immerse young readers further into Buddy’s world of adventure.

Children from Mathews Elementary School in Columbus, Georgia, and young patients at the Aflac Cancer and Blood Disorders Center aided in shaping the story through focus groups, making them part of the book's creation.

Purchase Information

The hardcover edition of 'Beyond Words' retails for $21.99, while the softcover is priced at $12.99, with all proceeds directed towards benefiting research and treatment for childhood cancers through the Aflac Childhood Cancer Foundation. Availability details can be found on Aflac's website.

Conclusion

Aflac's 'Beyond Words' represents not just a new addition to children's literature but also an extension of its commitment to supporting children in challenging health situations. It’s a beautiful tribute to the power of kindness and understanding in times of need, encouraging the youngest members of our society to act with compassion toward others. The story’s engagement through vivid narration and interactive elements makes it a must-read for families, teachers, and caregivers alike.