#Japan #Tokyo #JTB #MLB™ Tours #Sports Hospitality

JTB's MLB™ Viewing Tours Launch in Asia

JTB Corporation, headquartered in Shinagawa, Tokyo and led by President and CEO Eijiro Yamakita, is excited to announce the launch of MLB™ viewing tours in Asia, marking a significant expansion in its global sports hospitality business. As part of this initiative, the company’s local subsidiary in South Korea, LOTTE JTB, has become the first outside Japan to offer such tours, aiming to attract baseball fans across the region.

Background of Asian Expansion and Fan Growth

In 2024, JTB will become an official sponsor of MLB™, reinforcing its role as an official partner in travel and hospitality. This partnership capitalizes on JTB’s extensive network and experience in Asia, which will be instrumental in promoting MLB™ and expanding its fan base in the region.

Through its proven track record in managing various sports events and leveraging its international network, JTB plans to create captivating viewing experiences for baseball enthusiasts, allowing them to witness the excitement of MLB™ games firsthand.

JTB’s latest initiative ties into a broader strategy of expanding its global sports hospitality business, responding to MLB™'s expectations, and significantly contributing to fan growth in Asia.

Overview of the Tour Offerings from South Korea

LOTTE JTB's MLB™ viewing tours feature several key aspects:

• - JTB Original MLB™ Merchandise Distribution: Participants will receive exclusive MLB™ merchandise, enhancing their experience and connection to the league.
• - Original Stadium Tours: Attendees will have opportunities to explore the stadiums, guided by knowledgeable staff, providing deeper insights into the MLB™ experience.
• - Local Guidance in Korean: The tours will be conducted in Korean, ensuring all participants can comfortably engage and enjoy the experience.

For more details, prospective tourists can visit the LOTTE JTB MLB™ viewing tour webpage: LOTTE JTB MLB™ Tour.

Future Prospects

JTB plans to kick-start its MLB™ viewing tours in South Korea and gradually expand the availability of MLB™ related products across Asia. This strategic move aims to further bolster the presence of MLB™ and engage more fans in the region.

Moreover, beyond MLB™, JTB intends to leverage its global network to broaden its sports hospitality offerings worldwide. The company is dedicated to developing attractive sports tourism products tailored to the characteristics of each country and region, thereby fostering international exchange and revitalizing local communities through sports.

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