Chery Launches the Largest Spare Parts Distribution Center in the Middle East
Chery Opens Major Spare Parts Distribution Center in the Middle East
On December 19, 2024, Chery Group officially launched its regional spare parts distribution center, marking a significant milestone as the largest of its kind established by a Chinese automobile brand in the Middle East. This initiative represents a substantial enhancement of Chery's service capabilities, as well as its commitment to providing high-quality vehicles and exceptional service to customers worldwide.
Strategic Location and Service Improvement
The center is strategically located near the Jebel Ali Port and Al Maktoum International Airport, ensuring rapid responses to market needs and efficient spare parts supply. With over 20,000 spare parts in stock, this facility covers a wide range of Chery models available in the region, enabling timely and accurate delivery. The modern logistics infrastructure is designed to exceed industry standards, employing multilingual professionals to cater to diverse customer needs.
Equipped with 14 shipping docks, the center can handle a high throughput of freight, significantly improving the dispatch efficiency with advanced logistics management systems and optimized storage structures. These enhancements drastically reduce shipping cycles, facilitating faster and more efficient service for customers.
Boosting Brand Presence and Market Expansion
The opening of the distribution center not only aims to enhance customer service but also to accelerate Chery's brand building and market expansion within the Middle East. This translates into a solid foundation for Chery's long-term growth in the region. On the same day, Chery also celebrated the simultaneous launch of the TIGGO 9 in the United Arab Emirates and Kuwait. With the philosophy of 'Safety is the Ultimate Luxury', the TIGGO 9 is a high-end SUV that combines superior quality with cutting-edge innovation, catering to the growing demand for premium vehicles.
Conclusion
The establishment of the largest spare parts distribution center in the Middle East underscores Chery's strategic vision and commitment to satisfying customer demands. This initiative is expected to improve service delivery in the region dramatically while enhancing Chery’s competitive edge in the automotive market.