Harajuku Quest Launch
2025-11-17 06:30:25

NTT Facilities Launches Innovative Harajuku Quest as a New Landmark for Shibuya

NTT Facilities Launches Harajuku Quest



In August 2025, NTT Facilities successfully completed the design and management of the "Harajuku Quest" in Shibuya, Tokyo. This exciting new structure opened its doors on September 11, 2025, following the recent unveiling of "NIKE HARAJUKU". Positioned as a new cultural landmark under the concept of "Re: HARAJUKU CULTURE," the Harajuku Quest is a reflection of evolving urban life.

Creating Community Spaces


The design for Harajuku Quest emphasizes community interaction by incorporating a passageway that connects Omotesando and Takeshita Street. This architectural feature enhances urban flow and encourages social engagement among visitors. The building's exterior showcases an innovative design that highlights the duality of the surrounding area, combining the city’s dynamic urban character with the charming, low-scale environment found in the Harajuku district.

Design Concept and Features


Harajuku Quest stands as a testament to the ongoing evolution of urban spaces. By renovating the spirit of the original Harajuku Quest, which opened in 1988, NTT Facilities aims to preserve its rich history while offering modern amenities and flexible usage. Notably, the design utilizes a two-faced exterior that reflects the contrasting street fronts; the Omotesando side features a vertical glass façade inspired by the urban landscape, while the Harajuku side embraces a horizontal façade that aligns with the neighborhood’s smaller scale building.

Architectural Innovation


A collaborative effort with renowned design architect OMA, Harajuku Quest's planning was deeply attuned to the city's historical context and contemporary needs. The structural design achieved six levels (two below ground and six above) while adhering to local shadow restrictions, ensuring an optimal building height that offers attractive views without encroaching on neighboring properties.

Practical and Elegant Structure


The building design emphasizes both practical utility and aesthetic appeal. One of the standout aspects of this project is the elimination of internal columns, providing a spacious and flexible environment for retail and dining tenants. The use of Low-E glass on the façades contributes to significant energy efficiency, making it not only visually stunning but also environmentally conscious. To enhance comfort, each tenant will benefit from an individual thermal-source air conditioning system, allowing customized temperature control optimizing energy use.

Future of Harajuku


With the new structure open, NTT Facilities plans to continue managing Harajuku Quest alongside other properties in the area, focusing on enhancing community value and maintaining the complex’s operational legacy. As a part of this ongoing commitment, the company aims to engage with regional history while promoting innovative urban experiences that make Harajuku a vibrant destination.

In summary, the Harajuku Quest serves as a model for future developments, merging artistic design with community-centric functionality, transforming the landscape of one of Tokyo's most beloved districts.


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Topics Consumer Products & Retail)

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