#Japan #Tokyo #Vintage Fashion #Ebisu Store #Second Street

Second Street Ebisu Store Opening

On August 8, 2025, a new concept shop called Second Street Ebisu will open its doors in the heart of Tokyo's fashionable Ebisu district. Operated by Second Street, a subsidiary of GEO Holdings, this store aims to redefine the way adults engage with vintage fashion through its unique offerings.

Concept: Old Money & Essentials

The store’s concept revolves around the ideas of 'Old Money' and 'Essentials'. The term 'Old Money' refers to a refined fashion sense that has been passed down through generations of affluent individuals, while 'Essentials' represents versatile wardrobe staples that can seamlessly blend with any outfit. This blend caters especially to the taste of adults aged 25 to 40, who are discerning about their fashion choices.

At Second Street Ebisu, customers will find a wide array of high-quality, classic items that resonate with the sophistication of the old money lifestyle, along with practical essentials for everyday wear. The shop will feature luxury brand handbags, scarves, and accessories alongside timeless coats, knits, and more casual items such as t-shirts, denim, and stylish jackets.

Target Demographic and Location

The decision to establish a store in Ebisu was strategic, taking into account the area's high fashion sensibility and convenient transportation options. Ebisu is known for attracting a mix of style-conscious residents and visitors from surrounding areas, making it an ideal location for a concept shop aimed at those who appreciate quality and classic aesthetics.

Grand Opening Events

To celebrate the launch of the Second Street Ebisu store, a special event will take place from August 8 through September 7, 2025. During this period, customers who shop at the new store will receive exclusive coupons, making the experience even more enticing for both new and returning shoppers.

Store Details

• - Address: B1-2F, Ebisu Mori Building, 1-8-18 Ebisu, Shibuya Ward, Tokyo
• - Opening Date: August 8, 2025
• - Operating Hours: 11:00 AM to 9:00 PM
• - Floor Space: Approximately 39 tsubo
• - Product Range: Around 4,500 items, including clothing, bags, shoes, and accessories.

About Second Street

With over 1,000 stores in Japan and abroad, Second Street is a leading comprehensive reuse shop that champions a zero-waste lifestyle. The store sells and buys a diverse range of items, including clothing, fashion accessories, furniture, electronics, sports gear, and children's items. Their commitment to promoting reuse is evident in the various store formats and online services they offer, catering to different customer needs in everyday life.

For more information, visit the official Second Street website or check out their online store. Stay updated on their latest offerings and events by following their Instagram account @2ndstreet_official and X account @2ndSTREETjp.