Amplience Welcomes Chris Annese as New Senior VP for Global Sales and Partnerships
Amplience, a prominent name in the field of Cognitive CMS platforms, has recently announced the appointment of Chris Annese as their new Senior Vice President of Global Sales and Partnerships. This decision comes at a pivotal time for the company as it seeks to strengthen its market position and enhance its global outreach.
Chris Annese is no stranger to the tech industry, having an impressive career spanning over 30 years in sales leadership roles specifically in media and software sectors. He brings to Amplience a wealth of experience and a proven track record of driving global growth while building collaborative and high-performing sales teams.
Before joining Amplience, Annese held the position of Vice President of Global Sales and Partnerships at Scandit. During his tenure there, he played a crucial role in securing significant enterprise clients such as Walmart, Ulta Beauty, Sephora, and others, which has significantly impacted Scandit's ability to provide effective solutions globally. His previous experience also includes senior leadership roles at CBS Broadcasting and ReachLocal, where he showcased a consistent ability to execute market strategies successfully.
The Co-CEO of Amplience, Jeremy, expressed enthusiasm regarding Annese's hiring, stating, "Chris is an exceptional leader with a passion for building purposeful, high-impact teams. His strategic mindset and customer-first approach will be instrumental as we continue to expand globally and strengthen our partner ecosystem. We are thrilled to welcome him to the team."
Upon his appointment, Chris Annese shared his excitement about joining Amplience. He acknowledged the challenges businesses face in managing content supply chain efficiency and costs. Annese emphasized the importance of automating content creation in today's competitive environment, asserting that it is no longer simply a luxury but a necessity for business survival. He believes that through Amplience's efforts, these challenges can be effectively addressed, thereby allowing businesses to thrive in a digital-first world.
Amplience is recognized for its Cognitive CMS Platform designed specifically for enhancing the content supply chain. The platform is revolutionizing how brands and retailers create, manage, and deliver content, thereby powering commerce in innovative ways. Presently, over 500 major global brands, including renowned names like Under Armour, Ulta Beauty, and Converse, are leveraging Amplience to optimize their commerce experiences. The company is committed to ensuring its solutions help merchants move swiftly, reflecting on the rapidly changing market dynamics.
As Chris Annese steps into this key leadership role, both industry observers and Amplience partners are eager to see how his extensive background in sales and partnerships will lead to transformative growth and collaboration opportunities. Chris's emphasis on a customer-first approach, alongside his significant past experiences, positions him as an ideal fit for this pivotal role, potentially leading Amplience to new heights in the ever-evolving landscape of digital commerce.
For more details on how Amplience is working to streamline the content supply chain for businesses, visit their official website at www.amplience.com.
Chris Annese is no stranger to the tech industry, having an impressive career spanning over 30 years in sales leadership roles specifically in media and software sectors. He brings to Amplience a wealth of experience and a proven track record of driving global growth while building collaborative and high-performing sales teams.
Before joining Amplience, Annese held the position of Vice President of Global Sales and Partnerships at Scandit. During his tenure there, he played a crucial role in securing significant enterprise clients such as Walmart, Ulta Beauty, Sephora, and others, which has significantly impacted Scandit's ability to provide effective solutions globally. His previous experience also includes senior leadership roles at CBS Broadcasting and ReachLocal, where he showcased a consistent ability to execute market strategies successfully.
The Co-CEO of Amplience, Jeremy, expressed enthusiasm regarding Annese's hiring, stating, "Chris is an exceptional leader with a passion for building purposeful, high-impact teams. His strategic mindset and customer-first approach will be instrumental as we continue to expand globally and strengthen our partner ecosystem. We are thrilled to welcome him to the team."
Upon his appointment, Chris Annese shared his excitement about joining Amplience. He acknowledged the challenges businesses face in managing content supply chain efficiency and costs. Annese emphasized the importance of automating content creation in today's competitive environment, asserting that it is no longer simply a luxury but a necessity for business survival. He believes that through Amplience's efforts, these challenges can be effectively addressed, thereby allowing businesses to thrive in a digital-first world.
Amplience is recognized for its Cognitive CMS Platform designed specifically for enhancing the content supply chain. The platform is revolutionizing how brands and retailers create, manage, and deliver content, thereby powering commerce in innovative ways. Presently, over 500 major global brands, including renowned names like Under Armour, Ulta Beauty, and Converse, are leveraging Amplience to optimize their commerce experiences. The company is committed to ensuring its solutions help merchants move swiftly, reflecting on the rapidly changing market dynamics.
As Chris Annese steps into this key leadership role, both industry observers and Amplience partners are eager to see how his extensive background in sales and partnerships will lead to transformative growth and collaboration opportunities. Chris's emphasis on a customer-first approach, alongside his significant past experiences, positions him as an ideal fit for this pivotal role, potentially leading Amplience to new heights in the ever-evolving landscape of digital commerce.
For more details on how Amplience is working to streamline the content supply chain for businesses, visit their official website at www.amplience.com.
Topics Business Technology）
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