On October 15, 2025, SeaX Ventures, a prominent global deep tech venture capital fund, declared its first-ever investment in Scandinavia by backing Alfred, an innovative AI startup located in Oslo, Norway. Alfred specializes in redefining how enterprises enhance sales productivity through cutting-edge AI technology. This strategic move signifies SeaX Ventures' commitment to advancing artificial intelligence solutions that can transform businesses on a global scale.
The investment is a pivotal milestone in SeaX's global outreach, emphasizing the firm's dedication to being at the forefront of the next wave of AI progress. SeaX Ventures operates at the intersection of advanced technology, artificial intelligence, and enterprise transformation, and has developed a diverse global portfolio that includes significant investments across the U.S., Asia, and Europe. The company's focus is set on identifying technologies that deliver substantial impact across various industries, which perfectly aligns with their commitment to innovation.
Dr. Kid Parchariyanon, the Founder and Managing Partner of SeaX Ventures, remarked, "Our entry into the Nordic market is a thrilling development in our journey to connect innovation ecosystems worldwide. Our goal has consistently been to bridge these ecosystems and support founders who leverage AI to fundamentally change how sectors function. Alfred is a shining example of this vision, as they are redefining sales processes from being traditionally driven by methods to ones that are influenced by intelligence."
Alfred was founded by a team of experienced entrepreneurs led by Edwin Fjeldtvedt, who previously spearheaded Favrit (formerly Ordr). Joining him in this venture are co-founders Espen Sjaavik, Alexandra Leisse, and Amr Abdelwahab. Together, they are constructing an AI-driven knowledge and learning management platform aimed at empowering enterprises to scale their sales effectively. By synthesizing expertise and best practices from high-performing sales teams with intelligent automation, Alfred aspires to enhance productivity throughout the sales process.
At its core, Alfred employs multiple AI agents designed to function akin to a top-tier revenue generation team. This approach incorporates the intuition, strategies, and preparatory work of elite sales professionals into the daily operations of businesses. As a result, sales teams are equipped to continuous learning and are proactive in nurturing vital human relationships.
Edwin Fjeldtvedt commented on the technology's philosophy: "Today's tech landscape often prioritizes efficiency over effectiveness. However, merely becoming efficient at the wrong tasks isn't a viable solution. Alfred provides organizations the means to engage in effective sales practices by merging established methodologies, structured learning, and AI-driven preparation, facilitating sustainable growth."
As SeaX Ventures continues its global expansion strategy, its investment in Alfred signals a burgeoning focus on Europe's evolving AI landscape. This move aligns with SeaX's overarching objective to empower visionary founders who are building the technologies that will shape the future economic environment.
About SeaX Ventures
SeaX Ventures is a leading global venture capital firm focused on investing in deep-tech startups that are pushing boundaries through innovative breakthroughs. The firm aims to support entrepreneurs developing disruptive technologies that possess the potential to drive significant growth in GDP while contributing to reductions in global carbon emissions in the coming decade. SeaX also offers unique access to a carefully curated group of innovative companies from across the world and maintains fruitful relationships with over 500 listed companies, multinational corporations, and substantial family enterprises in Southeast Asia. For more details, visit
SeaX Ventures.
About Alfred
Alfred operates as a Knowledge and Learning Management System (LMS), providing contextual support designed to help organizations optimize sales productivity by leveraging the knowledge and processes of top performers. By deploying multiple AI agents, Alfred functions as a premier revenue team, offering guidance that not only prepares and fulfills necessary tasks but also facilitates proactive learning ahead of crucial moments. Alfred draws inspiration from Bruce Wayne's butler, promising to be a reliable mentor ensuring sales teams are always prepared and ready to excel when it matters most.