#Brazil #São Paulo #PEDIGREE #Ronaldinho #Mutts

Celebrating Mixed-Breed Dogs in Brazil: The 'PEDIGREE® Mutt' Campaign

As Brazil's excitement for football intensifies, PEDIGREE® has embraced the opportunity to launch an inspiring initiative called the 'PEDIGREE® Mutt' campaign. This endeavor seeks to transform the perception of mixed-breed dogs and celebrate them as symbols of love and national pride. With the renowned football star, Ronaldinho Gaúcho, at the helm, this campaign addresses both the emotional and social aspects of dog ownership in Brazil.

A Shift in Perspective

PEDIGREE® has previously engaged in initiatives through its Caramelo platform, which was initiated by the advertising agency AlmapBBDO in 2025. This platform has played a significant role in elevating the narrative around mutts, showcasing them as cherished members of families across Brazil. The new campaign takes this narrative further, aiming to position mutts not just as beloved pets but as powerful icons that resonate deeply with Brazilian culture.

The driving force behind this campaign is the recognition of the collective pride that Brazilians associate with mixed-breed dogs. Unlike traditional dog breeds that often represent exclusivity, mutts symbolize diversity and community spirit. By presenting mixed-breed dogs in a positive light, PEDIGREE® encourages a broader understanding of what these dogs represent – affection, belonging, and national identity.

The Role of Ronaldinho Gaúcho

The choice of Ronaldinho Gaúcho as the campaign's face emphasizes its commitment to joyful authenticity. Known for his charisma and celebrated achievements in football, Ronaldinho embodies qualities that align perfectly with the spirit of mixed-breed dogs – being unique, approachable, and beloved by many. His involvement serves as a bridge, connecting the greatness of Brazil's football history and the endearing nature of its mixed-breed dogs.

In a recent social media post, Ronaldinho proclaimed, **