Introducing RADICOOL: The World's First High-Performance Umbrella for All Weather Conditions

Revolutionizing Umbrellas with RADICOOL Technology

In an effort to combat the sweltering summer heat and provide superior protection from the elements, U-DAY, a renowned rain gear brand under Because Co., Ltd., has launched an innovative line of umbrellas featuring the world's first radiative cooling material, RADICOOL. This remarkable technology is set to redefine what consumers can expect from umbrellas, catering to a variety of lifestyles with four unique models: the spacious Light, the compact Minimal, the wind-resistant Wind.R, and the convenient Auto.

What is RADICOOL?

RADICOOL is not just another material; it represents a breakthrough in cooling technology. This patented invention enables the umbrella's surface to reflect heat while simultaneously emitting any absorbed warmth, thereby reducing the temperature without relying on electricity. RADICOOL utilizes the principles of atmospheric windows to allow infrared radiation to escape into space, effectively cooling the umbrella and enhancing the user's experience on hot sunny days.

Testing the Effectiveness of RADICOOL

The effectiveness of RADICOOL is highlighted by recent tests where thermal imaging demonstrated a significant temperature reduction on mannequin heads shaded by RADICOOL umbrellas—around 40.7°C after 30 minutes under artificial sunlight. These results underscore the material's capability to keep users cooler, achieving over 65% heat shielding and UV cut rates of 100%, along with the highest sun protection factor, UPF 50+.

Features of the RADICOOL Umbrellas

1. Heat Shielding: With a heat shielding rate exceeding 65%, users can benefit from less heat penetration during sunny days. This makes the RADICOOL umbrella not just functional but a necessary accessory for the warmer months.

2. UV Protection: Achieving a UV cut rate of 100% guarantees complete protection from harmful ultraviolet rays. Coupled with a maximum rating of UPF 50+, sunlight won’t be a concern regardless of the weather.

3. All-Weather Capability: The RADICOOL umbrellas are designed to withstand not just the sunshine but also rain, thanks to excellent waterproofing properties. Users can enjoy peace of mind knowing that their umbrella serves as reliable protection against all types of weather.

U-DAY’s Commitment to Sustainability

What sets U-DAY apart is its dedication to sustainability. Conventional cooling technologies often contribute to energy consumption and CO2 emissions, whereas RADICOOL's cooling effect requires zero energy, showcasing a commitment to environmentally friendly manufacturing practices. As part of U-DAY's All Weather series, RADICOOL embodies innovation and sustainability, making it a critical asset in combating climate change and heat-related health issues.

U-DAY continues to expand on the concept of rain gear that brings joy irrespective of weather conditions. By integrating RADICOOL into their product lineup, U-DAY is setting a new standard for high-performance, eco-conscious umbrellas suitable for modern lifestyles.

A Look at the Models Available

The launch features:

- RADICOOL All Weather Light Mini
- RADICOOL All Weather Light Minimal Mini
- RADICOOL All Weather Wind.R Mini
- RADICOOL All Weather Auto Mini

These models are crafted to cater to diverse needs, offering solutions for various preferences while focusing on enhancing user experience and comfort.

About Because Co., Ltd.

Founded in 1994, Because Co., Ltd. seeks to enrich everyday life with weather-appropriate gear, ensuring that joy can be found regardless of the weather. Their flagship brand, Because, champions the idea of enjoyable days whatever the forecast may bring, while U-DAY focuses on sustainable rain gear for the environmentally conscious consumer.

For more information about U-DAY and their groundbreaking RADICOOL umbrellas, visit their official website or Instagram.

- Official Website: Because
- Location: 3-12-12 Soshigaya, Setagaya-ku, Tokyo
- Contact: 03-5490-7186
- Established: March 1994

As we look forward, RADICOOL is not just an umbrella; it's a statement of innovation and sustainability, paving the way for the future of weather protection.