PCF Sparkle Care Observes Innovative Elderly Care Beauty Institute in Japan

On September 8, 2026, PCF Sparkle Care, a prominent elderly care organization in Singapore, visited the Care Beauty Institute operated by Miraiproject, located in Shibuya, Tokyo. This event marked a significant exploratory journey into the realm of elderly beauty care amidst Singapore's rapidly aging population, where the proportion of citizens aged 65 and above is projected to reach 20.7% by June 2025.

PCF Sparkle Care, which manages around 20 elderly care facilities, has gradually expanded its services based on its roots as a charity organization established by Singapore's ruling party, the People's Action Party (PAP). This organization aims to ensure that elderly individuals remain healthy and active, fostering their connection to the community through various programs and services.

Focus on Japanese Elderly Beauty Care

The context for the visit is crucial; Singapore is on the cusp of a demographic shift, expecting one in four citizens to be above 65 by 2030. In response, the Singaporean government has initiated numerous programs aimed at encouraging healthy and engaged living for the elderly, enhancing access to care services, and creating supportive local environments through initiatives such as