Get Ready for The 2026 NAMM Show
The National Association of Music Merchants (NAMM) is gearing up for a monumental event to celebrate its 125th anniversary, alongside 50 years in Anaheim. Scheduled from January 20-24, 2026, this year’s NAMM Show promises to be an extraordinary gathering of music aficionados, educators, and industry experts from around the globe. The Anaheim Convention Center will transform into a vibrant hub of music innovation, showcasing the latest products, educational sessions, and spectacular live performances.
A Legacy of Music and Innovation
Reflecting on its rich legacy, NAMM has been at the forefront of supporting the music products industry for over a century. President and CEO John Mlynczak highlights, “The NAMM Show isn’t just another trade event; it’s where our collective creativity and business strategies interweave.” The 2026 show symbolizes a commitment to celebrating the past while looking towards the future—a true tribute to music's varying landscapes.
Five Days of Unmatched Experiences
Starting on January 20, attendees can take part in a diverse range of engaging educational sessions. These sessions will cover various topics including leadership, marketing strategies, and innovations in recording technology. The popular Day of Service on this day will emphasize the transformative role that music education plays in society, featuring collaborations with local Anaheim schools.
On January 21, the event kicks off with Global Media Day, presenting an exclusive sneak peek at groundbreaking products. In addition, tell a compelling story about the next generation of creative leaders in music.
Celebrating Excellence in Retail
A highlight of the show will be the revamped NAMM Retail Awards, taking place on January 21 evening, aiming to honor excellence within music retail. New categories have been added, with awards for Best Omnichannel Operation and Best Music Lesson Program, ensuring that a wide array of retail excellence is recognized.
Industry Insights and Networking Opportunities
January 22 will commence with a prestigious breakfast session, where industry leaders will discuss current trends and challenges affecting the music market. The exhibit halls will open to over 1,800 exhibitors eager to present their innovative solutions and products.
Notable Performances and Recognitions
Not only does the NAMM Show provide a platform for product showcases; it also celebrates artistic talent. This year’s NAMM TEC Awards will shine a spotlight on outstanding achievements in audio technology and innovation, while the She Rocks Awards on January 23 will celebrate the influential women in the realms of music and audio.
Music Education Rally
On January 24, the Grand Rally for Music Education will offer a dynamic mix of live performances and inspiring stories, emphasizing the critical role of music in education. Following this uplifting event, a festive anniversary celebration will honor NAMM’s longstanding dedication to the music industry.
Global Community Gathering
With participants spanning over 125 countries, the NAMM Show fosters a unique atmosphere of sharing and collaboration. Expect immersive experiences throughout the event that ensure a memorable celebration of music.
Don’t miss your opportunity to register for this landmark event, with the registration process beginning this fall. Stay informed by visiting
namm.org for updates. NAMM’s mission continues to be the backbone in fostering the future of music through collaboration, innovation, and education, engaging audiences far and wide throughout the industry.