Delight's Special Funeral Assistance Expands to Over 50 Funeral Homes Across Japan

Delight's Special Funeral Assistance Program

In a significant move to support families facing financial constraints during bereavement, Delight Inc., headquartered in Shinjuku, Tokyo, has expanded its special funeral assistance program. Now, over 50 funeral homes across 10 prefectures and 127 cities are part of this initiative as of October 6, 2023. This program, launched independently by Delight, aims to ensure that individuals can afford their preferred funeral services without compromise.

Overview of the Special Funeral Assistance

Delight's initiative is a response to the growing financial pressures many face when arranging funerals. Since its launch in August 2025, the special assistance program has gained traction, helping individuals receive a maximum rebate of 55,000 yen in Amazon gift cards when they choose a participating funeral home through the 'Funeral Reviews' platform.

The geographical reach of the program has expanded primarily in the Kanto region—covering Tokyo, Kanagawa, Chiba, and Saitama—plus additional prefectures including Aichi, Osaka, and Kochi. This rapid growth of participating funeral homes within merely two months shows a strong consumer demand for affordable funeral options, reflected by an increase in the number of funeral homes agreeing to the program's principles.

Addressing the Challenges of Affordable Funerals

The rising cost of living has intensified the financial burden of funeral expenses, with many people finding it increasingly difficult to secure booking at public facilities. Moreover, a recent survey by Delight revealed that among those who opted for direct cremation (a simplified funeral service), 26.4% reported feelings of regret. The primary reasons cited were a lack of adequate farewell time and an unexpectedly simplified ceremony.

There has been a noticeable trend toward cutting costs by forgoing traditional components of a funeral, including diminished floral arrangements, reduced ceremonial gatherings, and opting for less expensive caskets. This shift indicates a growing desire to maintain a meaningful farewell while adhering to tighter budgets.

The 55,000 Yen Impact

The financial assistance provided via the program allows families to make more fulfilling choices regarding funeral arrangements. Here are some of the possibilities this support opens up:

- Create a more luxurious floral arrangement for the ceremony.
- Arrange for decent meal catering for approximately ten attendees, costing around 5,000 yen each.
- Broaden the selection of caskets and urns to more closely reflect the deceased's personality.
- Access to plans that may have previously been out of financial reach, allowing families to spend meaningful time together.

The Purpose of the Special Funeral Assistance

The core mission of the special funeral assistance program is rooted in the belief that everyone deserves a meaningful farewell ceremony, free from financial barriers. It is designed to cater specifically to those who would otherwise compromise on their desired service due to cost.

Key Details of the Program

- Eligible Funeral Homes: Only those registered with the 'Funeral Special Assistance' badge.
- Reimbursement: Up to 55,000 yen in Amazon gift cards for users.
- Eligibility: Must be arranged through the 'Funeral Reviews' platform.
- Trademark Status: Registered as '葬祭特別補助' (Funeral Special Assistance).
- Coverage Area: 10 prefectures and 127 cities.
- Participating Funeral Homes: Over 50.

This program is exclusive to Delight Inc. and differs from government assistance programs.

How to Utilize the Service

To take advantage of the special funeral assistance:
1. Visit the 'Funeral Reviews' platform (https://soogi.jp) to select a funeral home marked with the 'Special Assistance' badge.
2. Directly contact the chosen funeral home via phone.
3. Discuss and finalise the ceremony details.
4. After the ceremony, receive your Amazon gift card voucher via SMS.

For more information on the funeral assistance plan, visit Delight's Special Funeral Assistance Page.

About Funeral Reviews

'Funeral Reviews' (https://soogi.jp) is a unique platform designed to ease the process of choosing a funeral home—often an emotionally taxing and time-consuming task. It provides reliable reviews from bereaved families and detailed information about various funeral homes.

Features of Funeral Reviews

- Trusted Reviews: Verified testimonials from individuals who have undergone funeral services, confirming authenticity through contact checks and documentation.
- Direct Communication: Enables users to communicate directly with funeral homes without intermediaries.
- Cost-Free: Entirely free of upfront or monthly fees, with no registration required.
- Comprehensive Information: Offers comparisons on pricing plans, case studies, venue images, and detailed service descriptions all in one place.
- 24/7 Availability: Accessible for inquiries and arrangements at any hour, any day.