Jimmy Yeary to Keynote McLean's 2025 HR Conference in Houston, Focusing on Storytelling and Leadership

Award-Winning Songwriter and Storytelling Expert to Open McLean & Company's Signature HR Conference

McLean & Company, a renowned global research and advisory firm, has made an exciting announcement regarding its upcoming HR conference—Signature 2025. This pivotal event will take place from November 2-4, 2025, at the Marriott Marquis in Houston, Texas. At the helm of this year's conference will be Jimmy Yeary, an award-winning Nashville songwriter and storytelling expert whose dynamic narratives and songs have resonated deeply within the industry.

With over three decades in the music business, Yeary is no stranger to success. He has written more than 2,000 songs, including 14 that have soared to the top of the Billboard charts. Hits like "I Drive Your Truck" and Tim McGraw's "I Called Mama" showcase his ability to weave heartfelt stories into melodious tunes. At Signature 2025, he will bring this same skill to the forefront of organizational leadership, emphasizing the power of storytelling in building trust and enhancing communication among HR leaders.

Storytelling as a Tool for Leadership

Yeary's keynote address, titled The Techniques of Storytelling, will guide attendees through the critical elements of effective storytelling. He will elaborate on how transformative storytelling can shape leadership styles, improve team dynamics, and foster a culture of trust within organizations. Drawing from his personal experiences in songwriting and performance, Yeary promises a riveting session filled with insights that HR professionals can apply immediately.

As acknowledged by Jennifer Rozon, president of McLean & Company, Yeary’s storytelling finesse aligns perfectly with the goals of Signature 2025. The conference is designed to help HR leaders navigate the complexities of contemporary workplaces—addressing challenges like AI integration and workforce transformation—while fostering compassionate leadership.

An Experience Grounded in Research

Signature 2025 is built on a research-backed agenda and aims to equip leaders with practical solutions for fostering resilient work environments. Workshops, peer discussions, and CHRO panels will supplement Yeary's keynote, all of which revolve around the theme Human Centric. Future Ready. These sessions promise to offer critical insights into navigating change, promoting employee engagement, and preparing organizations for the future.

In addition to Yeary, the conference will feature standout sessions from experts like Crystal Washington, who will discuss Futureproofing Yourself, and Karen Smith, who will present a case study on large-scale HR transformations. Together, these speakers will create a comprehensive learning arc, integrating research, real-world applications, and collective experiences.

Unique Blend of Performance and Learning

Attendees can look forward to more than just a talk—Yeary’s keynote will also include live performances of some of his acclaimed songs. Each piece will be linked to valuable leadership lessons, underlining how vulnerability and connection serve as important tools for any leader looking to make a meaningful impact within their organization.

These engaging performances will not only captivate but also illustrate Yeary's message: that storytelling is pivotal in communicating ideas, selling perspectives, and weaving a strong organizational culture.

A Call for Participation

For those seeking to harness these storytelling techniques in their HR practices, Signature 2025 offers a unique platform for growth and learning. Participants will leave equipped with strategies to strengthen team relationships, communicate effectively, and inspire action among employees.

For more information about the conference or to secure tickets, prospective attendees can visit the official Signature event page to register. Media inquiries are also welcomed for organizations interested in learning more about research-backed insights or exploring collaboration opportunities with McLean & Company.

This year’s Signature 2025 promises to be an unforgettable experience, bridging the art of storytelling with the critical skills needed to navigate today’s evolving HR landscape. Join us in Houston for this transformative event, where the worlds of narrative and leadership intersect for lasting impact.