#United States #Dallas #Creative Agency #3Headed Monster #Freddy's Frozen Custard

3Headed Monster Takes the Lead as Freddy's Agency of Record

In a significant development in the world of marketing, 3Headed Monster (3HM), an innovative creative agency based in Dallas, has been selected as the creative agency of record for Freddy's Frozen Custard & Steakburgers. Notably, this choice came without a competitive review process, reflecting the strong relationship the agency has built with the brand over the past year as their social media strategist.

3HM has already made waves in the digital landscape by enhancing Freddy's online presence, notably increasing engagement and follower counts across various platforms. Their dynamic and engaging campaigns have successfully captured the essence of the Freddy's brand, making them a perfect fit for the role of agency of record. Erin Walter, Freddy's Chief Marketing Officer, expressed her enthusiasm about this partnership, noting how 3Headed Monster's unique blend of creativity and strategic insight aligns beautifully with Freddy’s ambitions to become a household name.

Walter stated, “This collaboration marks a pivotal moment in our journey and I am confident that 3Headed Monster’s innovative approach will elevate Freddy's brand identity while increasing customer engagement and loyalty on a national scale.”

Freddy's, known for its combination of freshly grilled steakburgers, all-beef hot dogs, and house-made frozen custard, has been rapidly expanding within the fast-casual dining sector. As one of the rising stars in this competitive landscape, joining forces with 3Headed Monster is expected to bolster its growth even further.

The agency is already an established partner for several other emergent restaurant brands like Tropical Smoothie Cafe and Cicis Pizza. 3Headed Monster has built a reputation for helping brands disrupt their markets and engage customers in unexpected and effective ways, effectively challenging the status quo in the industry.

Shon Rathbone, the founder and creative chairman of 3Headed Monster, shared his excitement about the partnership: “Freddy's is a vibrant and growing brand in the fast-casual space, and we are thrilled to help tell their story. They fit perfectly within our sweet spot, and we know just the strategies to propel them forward.”

This announcement coincides with 3Headed Monster gaining national recognition, having been honored as a two-time Ad Age Small Agency of the Year. The firm's innovative clientele is expanding, and they continue to garner attention for their successful campaigns and strategies.

With Freddy's quickly gaining a foothold in the fast-casual dining market, exciting new campaigns by 3Headed Monster are set to launch in conjunction with the restaurant's promotional activities in 2025. As Freddy’s continues to rise in popularity, anticipation is building around how 3Headed Monster's expertise will aid in enhancing the brand's visibility and customer loyalty nationwide.

For those interested, further information about 3Headed Monster and their commitment to transforming brands can be found at their official website, 3headedmonster.com.

About 3Headed Monster

3Headed Monster is an independent creative agency based in Dallas, specializing in the artistry of brand transformations. The agency has received accolades for its innovative campaigns that have positioned various disruptive brands, such as Wingstop and TikTok for Business, firmly in the marketplace. You can learn more about their pioneering strategies and client successes on their website.

About Freddy's Frozen Custard & Steakburgers

Freddy's Frozen Custard & Steakburgers is a leading name in the fast-casual dining segment with over 500 locations spread across 36 states. Founded in Wichita, Kansas in 2002, Freddy’s brings a unique dining experience that blends freshly made steakburgers, hot dogs, and sweet treats, making their mark with a commitment to outstanding service. Recognized in numerous industry rankings, they are well on their way to becoming one of the top choices for casual dining enthusiasts across the U.S.