#Japan #Okayama #MoonSwatch #Swatch #OMEGA

Experience the MoonSwatch Tour in Okayama!

The much-anticipated MoonSwatch Tour is set to arrive at Okayama Takashimaya, taking place on September 13 and 14. This special event, organized by Swatch, aims to showcase the innovative Bioceramic MoonSwatch collection, born from a groundbreaking collaboration with OMEGA.

Okayama Takashimaya, a cherished department store that opened its doors in 1973, has established a strong reputation within the area. Ideally located near JR Okayama Station, it serves as a beloved shopping destination for both locals and tourists alike. Here, visitors can immerse themselves in the captivating world of MoonSwatch.

The Bioceramic MoonSwatch collection is a tribute to the historic Apollo 11 moon landing, blending the iconic design of the OMEGA Speedmaster Moonwatch with Swatch's playful creativity. Each model in the collection is named after celestial bodies, including the sun, moon, and planets, weaving a unique narrative that has continued to charm fans worldwide since its launch in 2022.

Notably, these limited-edition watches are exclusively available at select Swatch stores in Japan and are not sold online, making the MoonSwatch Tour a rare opportunity for enthusiasts to experience the collection firsthand. In addition, each tour features the iconic OMEGA Speedmaster, alongside a classic car, the FIAT 500, which made its debut in the same year as the Speedmaster in 1957. This union of classic automotive design and watchmaking heritage enhances the tour's appeal, making it a visually engaging journey.

Event Details

• - Location: Okayama Takashimaya 1st Floor Special Venue, 6-40 Honmachi, Kita-ku, Okayama City
• - Dates: September 13 (Saturday) and September 14 (Sunday)
• - Time: 10:00 AM to 7:00 PM each day

Please Note:

• - There will be no distributed tickets; entry will be granted on a first-come, first-served basis.
• - Purchases are limited to one item per person each day.
• - Some items displayed may not be available for purchase on-site.
• - Due to limited quantities, items will be sold while supplies last, and specific colors cannot be guaranteed.

Exciting surprises await fans throughout this tour, with updates provided regularly through Swatch Japan's official social media channels. Be sure to stay tuned for the latest information!

Website: Swatch Official
Instagram: Swatch Japan Official Instagram
X: Swatch Japan Official X

About MoonSwatch

The Bioceramic MoonSwatch collection blends the legacy of the legendary OMEGA Speedmaster Moonwatch, the first watch worn on the moon, with Swatch's unique and innovative perspective. Launched in 2022, it has continued to captivate audiences all over the globe with its dynamic designs and imaginative flair.

Bioceramic, a special material developed and patented by Swatch, is a unique blend of two-thirds luxury-grade ceramic and one-third bio-derived castor oil. This innovative composition not only offers a silky matte finish but also ensures durability and comfort, setting a new precedent in watchmaking materials.

Since its inception in 1983, Swatch has consistently pushed the boundaries of watch design while maintaining its commitment to a joyful and positive lifestyle. The brand's involvement in action sports, art, and music has kept it relevant, allowing it to reshape the world of timepieces while continually surprising its customers with new releases and limited collections.