#Hong Kong #Summer Festival #Mochinyan

Mochinyan Summer Festival: A Journey from Shibuya to Hong Kong

The Mochinyan Summer Festival, which is currently drawing enthusiastic crowds at Seibu Shibuya until August 3rd, is set to expand its vibrant festivities to Hong Kong! Starting from July 11 to August 16, 2026, exciting experiences await at two principais venues: Sheung Shui Centre, connected directly to the MTR East Rail Line's Sheung Shui Station, and MCPOne, linked to the Po Lam Station on the MTR Tseung Kwan O Line. These locations will become the heart of the specially themed experiential event named “Summer Recharge Station,” featuring a unique summer theme.

At the Sheung Shui Centre, visitors can indulge in the Mochi Bakery, an inventive athletic setup where participants will have the opportunity to bake fluffy, thick slices of toast while mastering the art of using a pedal-operated bellows to ensure just the right air reaches the oven. But beware! If you don’t get the pressure just right, you might end up overcooking not just the toast but also the adorable Mochinyan that sits atop it! This interactive delight promises to be a laugh for both kids and adults, providing countless photo opportunities and an original postcard-stamping corner that will entertain families throughout the event.

Meanwhile, at MCPOne, guests can step into a Mochi Convenience Store themed environment, where everyone can enjoy their day as a store manager alongside Mochinyan. The venue includes numerous whimsical surprises integrated into various store components, such as refrigerators, designed to bring smiles to the faces of visitors. Fun activities such as a family-friendly step challenge will also be featured, allowing participants of all ages to experience the world of Mochinyan in a variety of lively ways.

Plus, with every purchase of a certain amount at participating stores, attendees will have the chance to join exclusive games and challenges, with Mochinyan-themed stationery and goods, event-exclusive keychains, and even special Mochinyan toasted sandwich makers available as prizes!

Date fans of live events will also be thrilled, as weekends will be filled with special entertainment! From a percussion show focused on environmental conservation on July 26 to a parade by Mochinyan’s Energy Charge Cheerleading Squad on August 1, these captivating displays promise to elevate the excitement in the venues.

A Cause Behind the Fun

This engaging project not only aims to entertain but also serves as a pre-event promotion for the upcoming charity run ‘Hunger Run 為食跑 2026’ that will take place in the fall. Mochinyan, known for its charitable efforts, is making its first appearance in Hong Kong, and for the first time, participants will have the opportunity to convert calories burned while running into donations. The more you run, the greater the contribution to society—something central to the concept of the Mochinyan Energy Charge Cheerleading Squad, which aims to spread the message of healthy living while having fun.

As part of this experiential venue, participants can recharge with Mochinyan's ‘delicious calories,’ and every step taken will not only bring joy but also impact the community positively.

The event will also feature the innovative VR fitness experience ‘Mochi Gym,’ which gained massive popularity during its debut last autumn in Taiwan. This year, interactive VR and multimedia content will allow participants to engage in a variety of sports activities in an immersive environment, ensuring loads of fun for families.

In addition to all this, visitors can anticipate exclusive photo spots, interactive games, limited-edition merchandise, and live performances—creating a rich atmosphere packed with entertainment and fun for all age groups.

Event Overview

• - Event Duration: July 11 (Saturday) to August 16 (Sunday), 2026
• - Locations:

- Sheung Shui Centre (MTR East Rail Line)
- MCPOne (MTR Tseung Kwan O Line)

Main Features:

• - 3D photo spots
• - Interactive games
• - Limited-edition novelties
• - Original merchandise discounts and campaigns
• - Weekend-only live events and parades

About Mochinyan:
Mochinyan was born in 2013 as a mascot for a thick toast shop in Taiwan and quickly gained popularity, becoming the official character of the Taipei Metro in 2015. Since then, it has collaborated with major brands like 7-Eleven and Coca-Cola, solidifying its status as a beloved character across generations. Currently, an animated series featuring Mochinyan is exclusively available on the d anime store!

Contact:
d/visual incorporated
3F Kamisan Building, 3-17-28 Kanda Jimbocho, Chiyoda-ku, Tokyo 101-0051
Tel: 050-8888-5902
Email: [email protected]
Website: www.d-world.jp