Shionogi Healthcare Envisions a Society of Effortless Self-Care
Shionogi Healthcare Co., Ltd., based in Osaka, Japan, is poised to transform the landscape of self-care with its engaging concept for the upcoming 26th JAPAN Drugstore Show, which will take place at Tokyo Big Sight from July 31, 2026. Under the theme of "The Future of Drugstores," Shionogi aims to create an immersive, experiential booth that illustrates the importance of self-care in modern life.
As we enter an age where people may live to 100, the significance of self-care is on the rise. However, health improvement is often framed as something that requires sacrifice and effort—considered as "something to endure" rather than embrace. Many people feel they must exercise diligently, monitor their diets carefully, and thoroughly educate themselves on health information. While these actions are undoubtedly important, setting the expectation that maintaining health is solely rooted in effort can discourage sustained commitment to health practices. At Shionogi, we believe that the next evolution of self-care should not be about struggling for health but rather about developing a sense of well-being that seamlessly integrates into daily life.
Imagine a society where health is naturally woven into the everyday fabric of life—where enjoyment, connection, and new discoveries are intrinsic to self-care. Rather than engaging in special activities designed to promote health, individuals find themselves cultivating health as a beneficial byproduct of a rich and fulfilling lifestyle. This vision encapsulates what we aim to achieve in the future of self-care, highlighting that health should be a dimension of joy rather than an obligation.
Today's drugstores are integral to community health, serving not only as retail outlets but also as resource centers for health information and advice. Shionogi envisions these spaces evolving into vibrant hubs where patrons feel compelled to visit—not merely to make purchases but to explore the idea of health in a much more enjoyable and engaging way. In this new paradigm, drugstores will become places where individuals can genuinely experience and explore self-care through activities and interactions.
The theme of our booth, "Shionogi Healthcare Land," conveys that a visit to a healthcare space is not strictly about achieving health goals; it is also about experiencing joy, relaxation, companionship, and discovery. We want people to leave feeling rejuvenated, as they partake in an environment that naturally promotes wellness and self-care. In this future, self-care transforms into a delightful habit rather than a burdensome task.
Our booth will vividly showcase Shionogi Healthcare's concept of the "Future Drugstore" as a dynamic "Health Land". Visitors to the booth will participate in a variety of enjoyable, health-promoting experiences. Instead of visiting to gather information, they will find themselves drawn in by the activities, engaging with self-care without pressure.
The Shionogi Healthcare products will take center stage, displayed in larger-than-life sizes, immersing visitors in a theme reminiscent of a health resort, where the act of caring for oneself becomes a joyous endeavor.
We have curated several fun and engaging activities that allow attendees to take part directly, such as tossing "wellness balls" into a warming water pool or attempting to achieve wellness within mere seconds. These activities emphasize our belief that learning about health should primarily be an enjoyable experience, offering a setting where self-care becomes a natural extension of fun.
Guests will find beautifully designed photo spots that reflect the whimsical nature of our Health Land, allowing to capture memorable moments to share with others. By snapping photos and providing feedback via a LINE survey, participants will have the chance to enter into a prize draw for exclusive Shionogi Healthcare merchandise, enhancing their shared experience of the booth.
An exciting addition to our booth will be a special performance by the "Hibiki Family" theatre troupe, celebrating the cultural essence of gathering and joy while educating visitors on health and self-care through music and dance. This show aims to illustrate how fun and meaningful interactions can naturally foster a connection to self-care practices—visibly portraying the future of self-care society.
The Shionogi Healthcare booth can be located at Tokyo Big Sight in East Hall 2, Booth No. 2-002. Look for our symbolic "onsen" (hot spring) mark, which leads the way into the vibrant world of Shionogi Healthcare Land! Inside, expect a wonderfully engaging atmosphere complete with enjoyable games, performance art, and beautiful photo opportunities. We warmly welcome everyone to stop by and explore this innovative health experience.
Our vision is to evolve health from a task that requires effort into something that people naturally want to incorporate into their lives. Health can and should be enjoyable. We hope that our exhibit will inspire attendees to think about the future of self-care, and we invite everyone to experience the vision Shionogi Healthcare has in store.
Shionogi Healthcare is committed to enhancing its Environmental, Social, and Governance (ESG) practices. We focus on addressing social issues highlighted in the United Nations’ SDGs (Sustainable Development Goals), particularly in areas like health and well-being, equitable growth, sustainable communities, and responsible consumption.
Through various channels, including our owned media and social media platforms, Shionogi Healthcare aims to empower everyone to practice self-care in an accessible and accurate manner. Stay connected with us on platforms such as Shionogi Healthcare ONLINE, X, Instagram, and LINE for informative updates and health tips.
Shionogi Healthcare Co., Ltd. strives to revolutionize health care through pharmaceutical innovation. Our mission is to make self-care gentle, accurate, and enjoyable for all individuals everywhere. Established on January 15, 2016, we focus on the development and manufacturing of over-the-counter drugs, medical products, and health foods, aiming to change the standard of healthcare for better living.
Embracing a New Era of Self-Care
As we enter an age where people may live to 100, the significance of self-care is on the rise. However, health improvement is often framed as something that requires sacrifice and effort—considered as "something to endure" rather than embrace. Many people feel they must exercise diligently, monitor their diets carefully, and thoroughly educate themselves on health information. While these actions are undoubtedly important, setting the expectation that maintaining health is solely rooted in effort can discourage sustained commitment to health practices. At Shionogi, we believe that the next evolution of self-care should not be about struggling for health but rather about developing a sense of well-being that seamlessly integrates into daily life.
Our Vision for a Future Self-Care Society
Imagine a society where health is naturally woven into the everyday fabric of life—where enjoyment, connection, and new discoveries are intrinsic to self-care. Rather than engaging in special activities designed to promote health, individuals find themselves cultivating health as a beneficial byproduct of a rich and fulfilling lifestyle. This vision encapsulates what we aim to achieve in the future of self-care, highlighting that health should be a dimension of joy rather than an obligation.
Drugstores: From Health Stations to Experiential Hubs
Today's drugstores are integral to community health, serving not only as retail outlets but also as resource centers for health information and advice. Shionogi envisions these spaces evolving into vibrant hubs where patrons feel compelled to visit—not merely to make purchases but to explore the idea of health in a much more enjoyable and engaging way. In this new paradigm, drugstores will become places where individuals can genuinely experience and explore self-care through activities and interactions.
Why "Health Land"?
The theme of our booth, "Shionogi Healthcare Land," conveys that a visit to a healthcare space is not strictly about achieving health goals; it is also about experiencing joy, relaxation, companionship, and discovery. We want people to leave feeling rejuvenated, as they partake in an environment that naturally promotes wellness and self-care. In this future, self-care transforms into a delightful habit rather than a burdensome task.
Highlights of Shionogi Healthcare Land
Our booth will vividly showcase Shionogi Healthcare's concept of the "Future Drugstore" as a dynamic "Health Land". Visitors to the booth will participate in a variety of enjoyable, health-promoting experiences. Instead of visiting to gather information, they will find themselves drawn in by the activities, engaging with self-care without pressure.
The Shionogi Healthcare products will take center stage, displayed in larger-than-life sizes, immersing visitors in a theme reminiscent of a health resort, where the act of caring for oneself becomes a joyous endeavor.
Interactive Experiences and Attractions
We have curated several fun and engaging activities that allow attendees to take part directly, such as tossing "wellness balls" into a warming water pool or attempting to achieve wellness within mere seconds. These activities emphasize our belief that learning about health should primarily be an enjoyable experience, offering a setting where self-care becomes a natural extension of fun.
Photo Opportunities to Share the Joy
Guests will find beautifully designed photo spots that reflect the whimsical nature of our Health Land, allowing to capture memorable moments to share with others. By snapping photos and providing feedback via a LINE survey, participants will have the chance to enter into a prize draw for exclusive Shionogi Healthcare merchandise, enhancing their shared experience of the booth.
Celebrating Health through Performative Art
An exciting addition to our booth will be a special performance by the "Hibiki Family" theatre troupe, celebrating the cultural essence of gathering and joy while educating visitors on health and self-care through music and dance. This show aims to illustrate how fun and meaningful interactions can naturally foster a connection to self-care practices—visibly portraying the future of self-care society.
Find Us by the Soothing Onsen Symbol
The Shionogi Healthcare booth can be located at Tokyo Big Sight in East Hall 2, Booth No. 2-002. Look for our symbolic "onsen" (hot spring) mark, which leads the way into the vibrant world of Shionogi Healthcare Land! Inside, expect a wonderfully engaging atmosphere complete with enjoyable games, performance art, and beautiful photo opportunities. We warmly welcome everyone to stop by and explore this innovative health experience.
A Message from Shionogi Healthcare
Our vision is to evolve health from a task that requires effort into something that people naturally want to incorporate into their lives. Health can and should be enjoyable. We hope that our exhibit will inspire attendees to think about the future of self-care, and we invite everyone to experience the vision Shionogi Healthcare has in store.
ESG Initiatives by Shionogi Healthcare
Shionogi Healthcare is committed to enhancing its Environmental, Social, and Governance (ESG) practices. We focus on addressing social issues highlighted in the United Nations’ SDGs (Sustainable Development Goals), particularly in areas like health and well-being, equitable growth, sustainable communities, and responsible consumption.
Digital Engagement with the Community
Through various channels, including our owned media and social media platforms, Shionogi Healthcare aims to empower everyone to practice self-care in an accessible and accurate manner. Stay connected with us on platforms such as Shionogi Healthcare ONLINE, X, Instagram, and LINE for informative updates and health tips.
About Shionogi Healthcare
Shionogi Healthcare Co., Ltd. strives to revolutionize health care through pharmaceutical innovation. Our mission is to make self-care gentle, accurate, and enjoyable for all individuals everywhere. Established on January 15, 2016, we focus on the development and manufacturing of over-the-counter drugs, medical products, and health foods, aiming to change the standard of healthcare for better living.
Topics Health）
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