Introducing the Limited Edition Silent Hair Care Collection from SALONIA for Fall/Winter 2025

The New SALONIA Silent Hair Care Collection

On September 1, 2025, SALONIA, a minimalist beauty appliance brand developed by I-ne Co., Ltd., will launch its limited edition Silent series hair dryer and hair straighteners in soothing muted tones. The collection aims to create a calming experience while getting ready for the day. Featuring two exquisite colors - 'Sax Blue', a subtle dusky blue, and 'Light Gray', a soft shade of gray, this collection is designed to bring a touch of tranquility to your daily beauty routine.

Development Background

The theme for this collection, ‘silent,’ reflects the importance of taking time for oneself amidst the overwhelming information in today's society. SALONIA encourages users to create moments of peace while styling their hair, enabling them to focus on their inner selves and rediscover the joy in their beauty routines. By providing tools in gentle, muted colors, SALONIA hopes to enhance the experience of self-care and personal styling.

SALONIA's hair straighteners and dryers have been popular since their initial release in 2012. While the brand typically offers its products in five basic colors (black, white, gray, navy, beige), the growing trend emphasizes the desire for home appliances that can blend harmoniously with interior designs. Customers are increasingly seeking beauty appliances that resonate with their personality and current fashion trends, leading to the creation of seasonal collections that reflect color trends and styles.

Product Features

Speedy Ion Hair Dryer

1. High Airflow for Quick Drying: Featuring an impressive airflow of 2.3m³/min, this dryer reduces drying time by 30%, making it efficient for daily use.
2. Minimized Damage: Thanks to the quick-drying feature, the duration of heat exposure on hair is reduced, preventing the cuticles from opening and thus minimizing hair damage.
3. Negative Ion Function: Specially designed to dry hair gently while maintaining its health with negative ions.
4. Compact and Lightweight Design: Foldable structure and lightweight build make it easy to carry and store, perfect for travel.
5. Three Functional Modes: Equipped with TURBO, SET, and COOL modes to cater to various styling needs.

Hair Straighteners & Curling Irons

1. Customizable Temperature Settings: Temperature can be set up to 230°C for tailored styling. Temperature adjustment is made easy with a dial and precision buttons, ensuring accurate results with minimal thermal deviation.
2. Rapid Warm-Up Time: Heats up to the desired temperature in as little as 30 seconds, making it ideal for busy mornings.
3. Automatic Power Shut-off: Eliminates the worry of leaving the appliance on for too long with an auto-off feature that activates after 30 minutes of non-use.
4. International Compatibility: Compatible with voltage ranges from 100V to 240V, making it usable in various countries without a transformer (adapter required).

Product Overview

- SALONIA Speedy Ion Hair Dryer: Colors: Sax Blue, Ice Gray. Price: 5,918 JPY (tax included). A quick-dry solution for hassle-free hair styling.
- SALONIA Straight Hair Iron (24mm): Colors: Sax Blue, Ice Gray. Price: 3,828 JPY (tax included). Comes with a negative ion feature for smooth, healthy hair.
- SALONIA Ceramic Curling Iron (32mm): Color: Ice Gray. Price: 4,708 JPY (tax included). Ergonomically designed for ease of use.
- SALONIA 2-Way Straight & Curl Iron (32mm): Color: Sax Blue. Price: 4,708 JPY (tax included). Effortlessly switch between straight and curls with a simple touch.

Silent Moments of Beauty

Experience tranquility with SALONIA's Silent collection, where each product brings a moment of calm into your beauty routine. Let go of the noise of everyday life as you discover the soothing effects of the Silent colors on your styling rituals.

Availability

The SALONIA Silent series will be available from September 1, 2025, through the official online store, various e-commerce platforms including Amazon, Rakuten, Yahoo! Shopping, and Qoo10, as well as select electronics retailers and Don Quijote stores nationwide (some exclusions apply).

For more information or to explore the collection, visit SALONIA's official website SALONIA or connect through their social media on Instagram and X.

SALONIA believes that beauty should be simple, allowing everyone to embrace their natural glow and unique style with ease. By providing meticulously designed appliances that complement personal aesthetics, SALONIA empowers all individuals to enjoy the freedom of beauty every day.