SBI Securities Announces Name Change and Design Overhaul for Easy Investment App

SBI Securities Revamps Easy Investment App

In a recent announcement, SBI Securities, headquartered in Minato, Tokyo, revealed a significant update regarding its mobile application focused on investment trusts. Scheduled for February 28, 2026, the app, originally known as the Easy Investment App, will be rebranded as the Investment Trust Accumulation App. This name change is aimed at reflecting a more intuitive and user-friendly experience for its users.

Beyond the name change, SBI Securities is also committing to a comprehensive redesign of the app. Key areas such as the home screen, individual securities screen, account management screen, and fund search screen will undergo significant enhancements to improve both visibility and usability. The objective is clear: to simplify the investment process for all users, making financial growth accessible to beginners and experienced investors alike.

The app's user-friendly interface and straightforward functionalities have already attracted a significant audience, with total downloads hitting 3.98 million as of February 6, 2026. Additionally, SBI Securities has reported that the monthly accumulated investment amount for investment trusts has surpassed 300 billion yen, showcasing strong community support and engagement.

This upcoming revamp is just one of several improvements on the horizon. SBI Securities plans to enhance its website, including the fund search and ranking pages, around April to May 2026. These updates are part of the company's ongoing commitment to refine the UI/UX across both its app and website, ensuring an even smoother investment journey for its clients.

Through continual updates and a customer-centric approach, SBI Securities is determined to make investments more approachable and straightforward. Their philosophy adheres to delivering industry-leading service at low fees, fostering growth and supporting a wider community in asset formation.

As digital finance evolves, SBI Securities remains at the forefront, advocating for a transparent and user-friendly investment landscape. Their efforts reflect a response to market demands, addressing both existing customers and potential investors looking for reliable tools to manage their investments.

With these enhancements, SBI Securities is focused on creating a seamless and informative platform that empowers users to make confident investment decisions. Looking ahead, the company emphasizes its mission to provide outstanding support to help customers achieve their financial goals effectively.

This initiative is a vital aspect of their broader strategy to enhance the overall experience and engagement of their users.

SBI Securities continues to strive for excellence in the financial services sector, and with these updates, they are more equipped than ever to cater to a diverse audience eager to grow their investments responsibly.

Note: For more detailed information regarding the app updates or to view the redesign concepts, please refer to the SBI Securities website.