Matthew and Camila McConaughey Launch Limited-Edition Extra Añejo Tequila for Holiday Season

Pantalones Organic Tequila: A New Holiday Delight

As the holiday season approaches, Matthew and Camila McConaughey's Pantalones Organic Tequila is set to introduce a new and extraordinary product: the Pantalones Organic Extra Añejo Tequila. This special edition is designed to captivate tequila aficionados and casual drinkers alike, embodying the spirit of celebration and indulgence.

Aged to Perfection

The Extra Añejo is more than just another tequila; it has undergone a meticulous aging process, lasting 36 months, before being finished in Texas bourbon barrels. This practice not only enhances its flavor profile but also showcases the craftsmanship that the Pantalones brand is known for. The result is a complex blend of rich agave flavors, complemented by notes of toasted oak and dark chocolate, delivering a unique sipping experience that evokes the warmth of Texas.

Co-founder Matthew McConaughey aptly describes it as, "like your favorite couch with just a little extra cushion in it," highlighting the enjoyable smoothness that this tequila promises.

Designed for the Festive Season

Unlike traditional tequila bottles, the packaging of the Pantalones Extra Añejo is equally eye-catching, featuring a label inspired by a metal belt buckle. This design reflects Pantalones' playful and irreverent branding – a fitting tribute to its Texas roots.

Andrew T. Chrisomalis, co-founder and Chairman, articulates that this limited-edition tequila takes all the beloved characteristics of the brand and amplifies them, making it an excellent choice for holiday gatherings. It promotes a sense of festivity and is accessible at a price point of $99.99, ensuring that customers can enjoy an extraordinary experience without breaking the bank.

The Growing Appeal of Tequila

As tequila's popularity surges in the United States, driven by an increasing demand for premium and aged expressions, Pantalones Extra Añejo stands out as one of the few organic options available. According to recent industry reports, the U.S. tequila market reached approximately 32.2 million 9-liter cases in 2024, and the super-premium segment has been witnessing a compound annual growth rate of 6% from 2024 to 2029. Within this trend, Extra Añejo tequilas, which must be aged for a minimum of three years, are increasingly sought after by consumers.

Pantalones Extra Añejo combines high quality and conscientious production, making it a standout choice for those who appreciate an organic spirit without sacrificing taste.

Availability and Awards

Pantalones Organic Extra Añejo is available while supplies last through various retailers, including ABC Fine Wine & Spirits, BevMo!, GoPuff, Lee's, Spec's, Total Wine & More, and online at pantalonestequila.com.

Pantalones continues to gain traction in the spirits industry, marked by accolades such as back-to-back Double Gold medals at the San Francisco World Spirits Competition and recognition as the Best Añejo at the Miami Spirit Awards. The commitment to quality, fun, and authenticity is evident in their core lineup, which includes Blanco, Reposado, and Añejo varieties, making them a formidable player both domestically and internationally in the UK, Canada, Australia, and New Zealand.

A Toast to Pantalones

The release of the Pantalones Organic Extra Añejo Tequila perfectly captures the essence of holiday spirit and celebration, bringing friends and families together over a refined drink. With its perfect blend of craftsmanship, taste, and festive flair, this tequila is indeed an ideal addition to your holiday gatherings. So raise your glass and celebrate the season with a delightful sip of Pantalones!

For more information, please visit PantalonesTequila.com or follow them on Instagram at @pantalonestequila.