Brandon Silverstein to Lead Avex's Expanded Global Music Strategy Following S10 Acquisition

Avex Music Group Expands Global Horizons

Avex Inc., the publicly traded entertainment powerhouse headquartered in Japan, has made waves in the music industry by increasing its ownership of S10 Entertainment to 85%. This strategic move allows Avex to further its global ambitions in the music sphere under the leadership of CEO Katsumi Kuroiwa. Brandon Silverstein, the original founder of S10, continues his journey as CEO of the management company, while also taking a newly expanded role within the Avex Music Group.

The acquisition reflects Avex's commitment to forging a unified global music company. Silverstein's leadership track has not only been vital for S10 but also resonates with Avex’s goal of enhancing its comprehensive music capabilities worldwide.

Katsumi Kuroiwa expressed his confidence in Silverstein's vision, stating, "S10 is an exceptional management company that is playing a key role in realizing our global ambitions." The integration of S10 into Avex marks a significant step towards providing unparalleled resources and opportunities for artists and creators around the globe.

Avex's revenue surged nearly $1 billion in its last fiscal year, showcasing its growth trajectory. This latest acquisition follows Avex’s earlier purchase of S10's music publishing catalog in March 2025, signifying a burgeoning partnership that promises further success. S10 has already achieved noteworthy milestones, including over 22 global No. 1 hits and an astonishing 50 billion streams, boasting a repertoire that features prominent artists like Justin Bieber, Doja Cat, and Post Malone.

Silverstein’s reception has been equally optimistic, as he envisions leveraging Avex’s robust platform to enhance talent development and opportunity creation across various markets. "This next chapter is an opportunity to build on that work at a greater scale with Avex, investing in talent, developing new businesses, and creating more opportunities across markets," he remarked.

Avex's ambitious strategy consolidates its various music business segments, spanning from artist management to touring and music publishing. The integration aims to create a more collaborative and supportive environment that benefits all artists and songwriters within its ecosystem. This strategy promises to yield more partnerships, increase investments in diverse music talents, and expedite the growth of Avex's international impact.

Silverstein and Kuroiwa recently accepted the Billboard Global Growth Award on behalf of Avex Music Group, further cementing Avex's presence in the global music arena. As they embraced this recognition, Silverstein reiterated his appreciation for the trust and support from the Avex board and its leadership team, emphasizing the uniqueness of the global platform they are building.

With a focus on sustaining its continuity in signing and developing new artists from the USA and beyond, Avex is making notable investments in its current established acts, XG and ONE OR EIGHT. The ultimate ambition rests on fostering a diverse global artist roster equipped to compete at the highest industry levels.

The financial details of the S10 acquisition are yet to be disclosed, but the implications of this merger could reshape the global music landscape in remarkable ways. The future looks promising for both Avex and Silverstein as they embark on this invigorating venture, combining their efforts to create a music company that resonates across multiple borders and cultures.

Together, their collaboration represents a formidable force in the industry, with the potential to redefine how global music entities operate and thrive in an interconnected world.