#Japan #Tokyo #Salon de Parfum #Penhaligon's #Maison de L'Asie

Unforgettable Fragrance Experience at Salon de Parfum 2025

From October 8 to 13, 2025, the highly anticipated fragrance festival, Salon de Parfum 2025, will grace the 6th floor of Isetan Shinjuku, featuring a dazzling array of fragrance brands. Organized by Bluebell Japan, this special event marks the debut of various brands entering the Japanese market for the first time, along with limited edition items that are available solely during this festival.

Attendees can expect a journey through lush scents, each designed to evoke memories and feelings akin to traveling the world's most iconic destinations. The festival will not only showcase exclusive items but also provide luxurious purchasing incentives, creating an irresistible ambiance for fragrance lovers.

On October 11, an exciting milestone will occur with the Fragrance Institute hosting its first offline event, transforming fragrance education into a tangible experience. Participants can enjoy a tactile connection with fragrances that symbolize treasured travel encounters.

Featured Brands:

1. Solférino

Solférino makes its first appearance at the festival. Inspired by iconic Parisian locations, this freshly launched fragrance house offers ten unique eau de parfums crafted by renowned perfumers. Each fragrance captures the spirit of Paris, allowing individuals to discover their personal scent that embodies the ageless allure of the City of Light.

Available for early purchase, the fragrances include:
- 70 mL Eau de Parfum: ¥29,040
- 125 mL Eau de Parfum: ¥47,080
- Candle (260g): ¥16,280
- Travel Spray Set (5 x 15mL): ¥32,670

Special Offer: Customers spending over ¥16,280 on Solférino products will receive a mini spray sample set (2mL) of 3 different scents.

2. Maison de L'Asie

Following its debut in Japan in June, the Singaporean brand Maison de L'Asie will unveil its Master Perfumer series, featuring twelve fragrances inspired by four Asian countries, with two exclusive scents themed around Japan available only at the festival.
- Each fragrance retails at ¥55,990 for 75 mL.
With depth and elegance, the fragrances promise to transport users to serene and exotic locations in Asia.

3. Penhaligon's

Celebrating its 155th anniversary, the British classic Penhaligon's is set to present special items from its Trade Routes collection, drawing inspiration from London's rich trading history at the dawn of the British Empire. The limited edition Babylon Eau de Parfum creates a mysterious olfactory narrative, combining warm vanilla, elegant cedar, and decadent saffron.
This fragrance will be available at ¥42,350 for 100 mL, alongside a series of attractive purchase benefits for customers. Special promotional materials include unique tote bags for those spending over ¥47,850.

Pre-order Gift: Those who reserve a Penhaligon's product prior to the festival will receive a collectible 155th anniversary poster.

Special Event:

The Fragrance Institute will conduct a unique offline event for its online fragrance salon, providing an opportunity to engage directly with fragrance experts while sampling new scents. This event promises to enrich attendees with knowledge and a deeper understanding of various aromas.
- Date and Time: October 11, 2025, from 1:00 PM to 1:50 PM
- Location: Isetan Shinjuku, 6th Floor
- Participation Fee: ¥2,200 (Tax included)
- Limited Slots: 12 participants only

In conclusion, the Salon de Parfum 2025 is a not-to-be-missed occasion for fragrance aficionados, offering an unforgettable blend of exclusive products, luxury brand experiences, and captivating narratives.

Get ready to immerse yourself in the enchanting world of fragrances and celebrate the art behind them at Isetan Shinjuku!