#Sustainability #China #Innovation #XCMG #Xuzhou

XCMG's 7th International Customer Festival in 2025

XCMG Machinery, a global leader in construction equipment, is excited to announce the 7th International Customer Festival. Set to take place from May 20 to 22, 2025, in Xuzhou, China, this festival is themed around "Reliable Innovations for a Green Future". It's anticipated to be the largest gathering in the event's history, with nearly 1,800 clients, partners, journalists, and key industry figures from across the globe in attendance.

Since its inception in 2019, the International Customer Festival hosted by XCMG has become a premier platform to showcase cutting-edge innovations, foster international partnerships, and celebrate cultural exchanges. The 2025 edition aims to build on this legacy with a series of dynamic activities focused on highlighting XCMG's leadership in green technology, digital transformation, and global collaboration.

Key Highlights of the Festival

1. Opening Ceremony - "Night of the Machines": This visually stunning show will blend engineering aesthetics with impressive performances set against a starry sky, symbolizing a future powered by intelligent and sustainable machines.

2. Green Innovation Showcase: Attendees will witness live demonstrations of XCMG’s eco-friendly solutions, including energy-efficient mining trucks deployed in Australia. Participants will engage in practical product simulations within real scenarios, emphasizing XCMG's commitment to carbon footprint reduction.

3. World Sports Carnival: This inaugural sporting event will bring together clients and XCMG teams for friendly competitions, promoting camaraderie and healthy lifestyles.

4. Cultural Immersion Tours: Custom itineraries will explore the 2,000-year legacy of the Han Dynasty in Xuzhou, enhanced by modern attractions, providing visitors with a profound deep dive into China’s historical and technological tapestry.

5. Eight Thematic Product Sessions: Interactive exhibitions will present XCMG's latest advancements in smart construction, mining, and infrastructural development, supported by scenario-based marketing strategies.

Over the past six consecutive years, this festival has driven XCMG's globalization strategy, acting as a catalyst for cross-border trade and cultural diplomacy. Past highlights include partnerships with industry giants like Shell, record orders worth 3 billion CNY (approximately 415 million USD) in 2024, and hybrid events successfully bridging the physical and virtual audiences during the pandemic.

For more information about the upcoming festival, interested parties can visit XCMG's official website.

With this festival, XCMG continues to solidify its role as a pioneer in the construction machinery industry, showcasing its innovations while fostering a strong sense of community among its global stakeholders.