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Slovakia Travel Expands to Scandinavia

In an exciting development for tourism in Slovakia, SLOVAKIA TRAVEL, the nation's principal organization dedicated to promoting tourism, has officially inaugurated its latest foreign representation in the Nordic region. The grand opening took place on January 16, 2025, in the heart of Helsinki, just ahead of the major Scandinavian trade event, Matka 2025. This move is a strategic effort to highlight Slovakia as a prime tourist destination within the Nordic countries.

The new office focuses on building connections with Norway, Sweden, Finland, and Denmark, following similar representations in countries such as the Czech Republic, Hungary, Poland, and Israel. This initiative is anticipated to enhance Slovakia's visibility and draw more tourists from the vibrant Nordic market. Ivana Vala Magátová, the General Director of SLOVAKIA TRAVEL, expressed her optimism about renewing ties between Slovakia and the Nordic countries through systematic and effective promotion strategies.

At the opening ceremony, Ambassador Dušan Krištofík hailed this significant step, emphasizing the importance of fostering connections between nations and their citizens. He remarked, “Even though Scandinavia and Slovakia are far apart, we have grown closer in recent years, which is a positive dimension for tourism development.”

Describing the typical tourist profile, Magátová noted that Scandinavian visitors predominantly travel to Slovakia during the summer months. The Bratislava region is especially popular among these tourists, who typically spend about two nights exploring the city. This presents a substantial opportunity for the Slovak tourism sector, as enhancing experiences and attractions for these travelers could lead to increased inbound tourism.

The initiative comes at a time when Slovakia is eager to leverage its natural beauty, rich culture, and historical heritage to appeal to foreign visitors, particularly from the Nordic countries known for their appreciation of outdoor activities and cultural experiences. By establishing a dedicated presence in this region, SLOVAKIA TRAVEL aims to create tailored tourism offers that resonate with potential visitors’ interests and expectations.

Over the coming years, the team in Scandinavia, led by Daniela Bezáková, plans to engage actively with local tour operators, travel agencies, and media outlets to better define and promote Slovakia’s unique tourism offerings. The goal is to communicate the advantages of visiting Slovakia not just as a fleeting destination but as a memorable inclusion in broader travel itineraries across Europe.

This ambitious outreach marks an important chapter in Slovakia's tourism strategy, reinforcing the belief that effective representation abroad can significantly influence destination appeal and drive tourism growth. As Magátová suggests, it is hoped that these combined efforts will bear fruitful results, establishing Slovakia firmly on the Nordic travel map.

As SLOVAKIA TRAVEL sets its sights on enhancing tourism ties with Scandinavia, it stands ready to capitalize on the region's potential, fostering meaningful connections and enchanting experiences for tourists in Slovakia.