Derek McWilliams Takes the Helm as CEO of DiscountElectronics.com in Texas

DiscountElectronics.com Welcomes Derek McWilliams as CEO

Austin, Texas — First E-Commerce, the parent company of DiscountElectronics.com and its retail stores across Texas, has announced today that Derek McWilliams will assume the position of Chief Executive Officer starting September 1, 2025. Founded in Austin, Texas in 1997, First E-Commerce has been a reliable source of refurbished computers, providing exceptional savings to both customers and businesses for nearly three decades. Under the leadership of founder Rick Culleton, the company has established itself as a trusted name in the industry. Culleton will transition to the roles of President and Advisor post-transition.

Derek McWilliams arrives with an impressive background, bringing over 25 years of experience in technology and product innovation, particularly within the healthcare, fitness, and enterprise technology sectors. His previous leadership roles include positions at renowned companies such as SoulCycle, CrossFit, and the UK's National Health Service. McWilliams is not just a tech expert; he is also a talented musician and a graduate of the prestigious Berklee College of Music. Before relocating to Austin, he toured internationally with a band that was signed to Sony/Columbia Records.

In a statement regarding his new role, McWilliams expressed, "I am deeply honored to lead First E-Commerce into its next chapter. This company has a rich history and an innovative spirit, and I look forward to building on Rick's remarkable legacy while collaborating with this incredible team."

Rick Culleton, who also owns First Austin Property and HotelJaco.com in Costa Rica, shared his complete confidence in McWilliams as his successor. He remarked, "I wasn't looking to replace myself — I thought I'd be here indefinitely. But when I saw Derek in action, I knew he was the right fit. Making this decision was easy. Derek will elevate this already exceptional group of people and the company to exciting new heights."

The appointment of Derek McWilliams marks a significant turning point for DiscountElectronics.com, as it continues to thrive in a competitive market while maintaining its commitment to quality and innovation. With new leadership at the helm, customers and stakeholders can expect a renewed focus on enhancing service offerings and exploring new growth opportunities in the electronics sector. The company looks forward to welcoming McWilliams as he steps into this pivotal role, and anticipates the fresh ideas and vision he will bring to DiscountElectronics.com.

In conclusion, as DiscountElectronics.com embarks on this new chapter, the collective energy and enthusiasm surrounding Derek McWilliams’s appointment is palpable. The entire team stands ready to further the company’s legacy and navigate towards an even more promising future.