Salesfloor Partners with Google Cloud to Enhance Retail Engagement and Experience

Salesfloor Partners with Google Cloud to Enhance Retail Engagement

Salesfloor, recognized as a leader in omnichannel clienteling and virtual shopping, has officially announced its partnership with Google Cloud as part of the Google Cloud Partner Advantage Program. This collaboration marks a significant advancement in how retailers can interact with their customers, bringing enhanced digital shopping experiences to the forefront.

Transforming Retail Engagement

Through this partnership, Salesfloor is poised to revolutionize retail engagement strategies by leveraging the power of Google Cloud's infrastructure. The primary goal is to transform customer interactions across various platforms, both digital and physical. Retailers now have the ability to engage with their customers more effectively by utilizing Salesfloor's advanced platform, integrated with Google Cloud services.

This collaboration is particularly significant as it allows retailers to deploy a cloud-native engagement solution directly through the Google Cloud Marketplace. By doing so, they can enhance online conversion rates, increase the average order value, and significantly reduce return rates. One of the standout features of this partnership is the ability to apply pre-committed Google Cloud spend for faster procurement without needing additional budget approvals.

Benefits for Retailers

Lawrence Williams, Salesfloor's Director of Retail Strategy, commented on the partnership, stating, “Our collaboration with Google Cloud allows us to help retailers modernize the customer experience in a way that's fast, scalable, and aligned with their existing infrastructure strategies.” This statement underscores Salesfloor's commitment to not only improve engagement but also to streamline the overall retail experience.

By utilizing tools such as BigQuery, Looker, and Cloud Run Functions from Google Cloud, Salesfloor offers real-time personalization and in-depth analytics for retailers. The integration with existing systems such as CRM, POS, and inventory management is designed to be secure and extensible. Both Salesfloor and Google Cloud are actively involved in co-selling and onboarding efforts to ensure a seamless transition for retailers.

Proven Results

Retail brands that have integrated Salesfloor into their operations have reported outstanding results. They have experienced up to a tenfold increase in online conversion rates along with a remarkable 52% improvement in average order values. The platform empowers store associates to connect digitally with customers through various channels including live chat, video calls, SMS, email, and social media, all from a single interface.

This multi-channel approach not only enhances the customer experience but also redefines the role of retail associates in a rapidly changing market. By equipping these associates with advanced tools to engage with customers, retailers can foster stronger relationships and drive greater sales.

Conclusion

Overall, the partnership between Salesfloor and Google Cloud marks a significant step in the evolution of retail technology. As the market continues to shift towards more hybrid and omnichannel approaches, companies like Salesfloor are leading the way in facilitating these transformations. Retailers looking to modernize their strategies would do well to explore the opportunities presented by Salesfloor's partnership with Google Cloud.

For more information on how Salesfloor supports omnichannel retail success, visit their listing on the Google Cloud Marketplace, or check out Salesfloor's website to learn more about their innovative solutions and capabilities.

About Salesfloor

Salesfloor is more than just a platform; it's a comprehensive customer engagement solution designed to bridge the gap between online and in-store shopping experiences. Trusted by over 50,000 associates from a variety of leading retailers across multiple sectors including apparel, beauty, and jewelry, Salesfloor is leading the charge in reinventing retail. Retailers like Saks Fifth Avenue, Bloomingdale's, and Chico's leverage Salesfloor to enhance customer engagement, drive sales, and achieve impressive business outcomes.

To learn more about the transformative capabilities of Salesfloor, visit Salesfloor's website or connect with them on LinkedIn.