Bally's Corporation Reveals New Vision for Las Vegas Resort Destination

On September 29, 2025, Bally's Corporation officially announced its ambitious plans for Bally's Las Vegas, a state-of-the-art integrated resort located on the iconic Las Vegas Strip. This groundbreaking project is set to rise on the former site of the Tropicana Las Vegas and aims to transform the area into a premier entertainment destination. The development will be uniquely situated alongside the upcoming Las Vegas Athletics MLB ballpark, spanning a substantial 35-acre campus that promises to redefine regional tourism and entertainment.

A Vision for the Future

Partnering with the renowned real estate company JLL, Bally's Las Vegas will consist of two stunning hotel towers featuring a total of 3,000 luxurious guest rooms. The resort will also house a cutting-edge entertainment venue capable of accommodating 2,500 guests, along with more than 500,000 square feet dedicated to retail, dining, and entertainment options. In addition to these facilities, a vibrant casino and an exclusive VIP experience with direct access to the new baseball ballpark will create a unique blend of professional sports culture with the lively atmosphere of the Strip.

Soo Kim, Chairman of the Board of Directors at Bally's Corporation, expressed enthusiasm about the project, stating, "Bally's Las Vegas represents a once-in-a-generation opportunity to redefine the heart of the Strip. With world-class partners like JLL and Marnell, and with the arrival of Major League Baseball, we are not just building an integrated resort. We are creating a landmark destination that unites sports, entertainment, dining, and hospitality on a scale only Las Vegas can deliver."

Catering to Diverse Audiences

Bally's Las Vegas is envisioned as a hub for both international travelers and local baseball aficionados. The development aims to cater to a growing demand for integrated entertainment experiences, strategically positioning Las Vegas as the premier location for professional baseball and large-scale tourism. The resort is expected to feature a curated selection of dining options, flagship retail stores, and immersive experiences that reflect the vibrant character of the city.

Michael Hirschfeld, Vice Chairman of JLL, who is overseeing the global leasing efforts for the project, emphasized Las Vegas's significance in the food, beverage, entertainment, and retail sectors. He noted, "Las Vegas is one of the most important markets for food and beverage, entertainment and retail in the US. The extended hours of operation in the market yield some of the highest sales per unit in the country."

Construction Timeline and Expectations

The project is currently in the entitlement phase, submitted for approval to Clark County. Development is anticipated to commence in the first half of 2026, heralding a new era for the Las Vegas Strip.

With its ambitious plans, Bally's Corporation continues to solidify its role as a major player in the global casino-entertainment industry. The company operates 19 casinos across 11 states and maintains a growing omni-channel presence, which includes digital platforms like Bally Bet and Bally Casino.

In summary, Bally's Las Vegas is set to become a transformative landmark in Las Vegas, merging the excitement of sports and entertainment within a luxurious resort experience. With an expected completion date in the years ahead, the anticipation and excitement among locals and tourists alike are palpable as they look forward to witnessing the evolution of their beloved Strip.