Discover Business Opportunities in the Age of Climate Change at the 40°C Economy Workshop
In an effort to address the pressing concerns of climate change and its implications for business, mct is excited to announce the upcoming event titled, 40°C Economy. Scheduled for August 7, 2026, at Tokyo Midtown, this unique workshop will guide participants in discovering innovative business ideas by examining the transformations in lifestyle brought about by climate change.
The workshop will feature esteemed speaker Jun Sunakawa from the National Institute for Environmental Studies, who will provide insights into Japan's climate outlook. Attendees will learn how climate change is poised to impact daily life and consumer behaviors, providing essential knowledge for understanding the climate landscape as it pertains to business.
Speaker: Jun Sunakawa, National Institute for Environmental Studies
This segment aims to demystify the implications of climate change for Japan, focusing on predictions for the future climate and the subsequent effects on everyday life and consumer actions. The aim is to provide fundamental knowledge that businesses need to navigate this changing landscape effectively.
In this interactive session, participants will use the insights gained from the first part to forecast lifestyle changes in a climate-altered future. The workshop will encourage hands-on participation in idea-generation activities, aiming to equip attendees with approaches and tips for brainstorming potential business opportunities driven by climate change.
This workshop is highly recommended for business professionals who may identify with any of the following challenges:
Date: August 7, 2026
Time: 16:00 - 20:00 (Including Networking Session)
Participation Fee: Free
Format: In-person event
Location: 5F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
Organizer: mct
Capacity: First-come, first-served basis (Registration will close once the limit is reached)
To reserve your spot at this groundbreaking workshop, please visit our event site and fill out the necessary information. We warmly welcome your participation and look forward to an inspiring day of co-creating solutions for businesses in the face of climate change.
Event Overview
The workshop will feature esteemed speaker Jun Sunakawa from the National Institute for Environmental Studies, who will provide insights into Japan's climate outlook. Attendees will learn how climate change is poised to impact daily life and consumer behaviors, providing essential knowledge for understanding the climate landscape as it pertains to business.
Program Details
Part 1: Input Seminar - "Understanding Climate Change and its Impact on Future Daily Life"
Speaker: Jun Sunakawa, National Institute for Environmental Studies
This segment aims to demystify the implications of climate change for Japan, focusing on predictions for the future climate and the subsequent effects on everyday life and consumer actions. The aim is to provide fundamental knowledge that businesses need to navigate this changing landscape effectively.
Part 2: Experiential Workshop - "Crafting Future Business Ideas from Climate Change"
In this interactive session, participants will use the insights gained from the first part to forecast lifestyle changes in a climate-altered future. The workshop will encourage hands-on participation in idea-generation activities, aiming to equip attendees with approaches and tips for brainstorming potential business opportunities driven by climate change.
Who Should Attend?
This workshop is highly recommended for business professionals who may identify with any of the following challenges:
- - Seeking the next seed for business growth
- - Experiencing roadblocks in generating new product ideas
- - Unsure of how to integrate climate change into their business model
Event Details
Date: August 7, 2026
Time: 16:00 - 20:00 (Including Networking Session)
Participation Fee: Free
Format: In-person event
Location: 5F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
Organizer: mct
Capacity: First-come, first-served basis (Registration will close once the limit is reached)
Registration
To reserve your spot at this groundbreaking workshop, please visit our event site and fill out the necessary information. We warmly welcome your participation and look forward to an inspiring day of co-creating solutions for businesses in the face of climate change.
Topics Business Technology）
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