Introduction
Hotto Motto, Japan's beloved bento takeout service, has become a staple for many, with an impressive 2,421 stores operating as of May 2026. Known for its delectable menu offerings, the company recently conducted a nationwide survey among its store managers to identify the standout features of its popular Unajyu (grilled eel over rice) series, which became available on June 17, 2026.
Survey Overview
The survey was carried out with 26 Hotto Motto managers from across the country. They were asked to select the top two recommendations that highlight the appealing characteristics of the Unajyu. The survey took place between June 18 and June 21, 2026.
Product Overview
Hotto Motto’s Unajyu series is designed to invigorate summer dining experiences with its wide array of choices. The key attraction is the grilled eel (unagi), expertly prepared by first grilling it and then repeatedly dipping it in a special sauce, enhancing its savory aroma.
The dipping sauce, a soy sauce base, adds a sweet and savory flavor that complements the rich taste of the eel perfectly. The lineup includes:
- - Standard Unajyu (3 pieces) - A simple yet satisfying dish for those who enjoy the essence of grilled eel.
- - Deluxe Unajyu (6 pieces) - For those who wish to indulge further.
- - Gyusu-ki Unajyu (2 pieces) with sweet beef sukiyaki.
- - Large Ebi Tempura Unajyu (4 pieces), which includes four pieces of eel paired with two massive shrimp tempuras.
- - A web-exclusive Whole Unajyu, impressively sizable, available only through pre-order.
Products Available:
- - Standard Unajyu (3 pieces): ¥1,040
- - Deluxe Unajyu (6 pieces): ¥1,800
- - Gyusu-ki Unajyu (2 pieces): ¥940
- - Large Ebi Tempura Unajyu (4 pieces): ¥1,540
- - 【WEB限定】Whole Unajyu: ¥2,590 (All prices include tax)
Survey Results
According to the survey results, the most frequently mentioned feature was its excellent pairing with rice, followed by the ease of enjoying grilled eel and the delightful taste of the special sauce. Specifically:
1.
Excellent pairing with rice
2.
Easy enjoyment of grilled eel
3.
Delicious special sauce
These points reflect how the Unajyu can cater to both daily indulgences and special occasions, allowing customers to enjoy it based on their mood and setting.
Manager Recommendations
Store managers expressed enthusiastic endorsements:
- - "It's that time of year again; the eel season is here, and it continues to be a customer favorite!"
- - "The soft eel on steaming rice absorbs the sauce perfectly—just heavenly!"
- - "You can't beat the taste of the eel’s sauce; it’s highly recommended!"
Convenient Online Ordering
Hotto Motto offers an easy online ordering system where customers can place orders up to six days in advance. Options for party platters and special menus are also available, alongside exclusive app coupons.
For those interested in trying Hotto Motto’s Unajyu or other menu items, visit their
online ordering site.
Please note that prices include tax, and item availability may vary by location.