Synergy Marketing and Unirita Join Forces through Partnership to Boost Customer Success

A New Era in Customer Success: Synergy Marketing Partners with Unirita

Synergy Marketing Inc., located in Osaka, has recently entered into a sales agency agreement with Unirita, a company known for its customer success platform, Growwwing. This collaboration aims to enhance the customer success domain by utilizing marketing automation with their product, Synergy!LEAD, which is integrated with Salesforce. Through this partnership, both firms are set to automate the 'tech touch' aspect of customer success, allowing for personalized approaches aligned with each customer's usage patterns.

The Importance of Customer Success in Subscription Business

The rise of subscription-based business models has heightened the relevance of customer success. Companies now face the challenge of ensuring that customers have positive experiences with their services, ultimately leading to prolonged engagement. The necessity to analyze data regarding customer usage to provide proactive support has become crucial.

More than just sending blanket emails, businesses must now deliver tailored messaging that considers customer phases and usage data. Enhanced marketing automation capabilities are essential to facilitate this sophisticated engagement approach.

Leveraging the Power of Data through Integration

With this recent collaboration, Unirita's Growwwing platform will manage customer information and usage data, while Synergy!LEAD will contribute its advanced marketing automation features, all connected through Salesforce. This integration facilitates proactive communication based on data insights, such as automatically sending emails to customers with declining usage or promoting higher tier plans to those actively using specific features.

Through this proactive outreach, companies can significantly elevate customer satisfaction, reduce churn rates, and create more opportunities for upselling and cross-selling. By delivering relevant information at optimal moments, they can better engage each customer on an individual level.

Discovering Growwwing

Growwwing is designed to ensure users leverage services effectively and consistently receive value. The platform facilitates communication between service providers and users, allowing for continuous improvement in service offerings. Growwwing integrates Unirita’s extensive expertise developed over years of working with over 1,700 clients in IT service management, combined with various templates and features available through Salesforce.

About Unirita

Founded in Tokyo, Unirita excels in service and data management, supporting sustainable societal frameworks and contributing to business growth. Guided by their common philosophy, the UNIRITA Leadership Principles, they aim to create an economy driven by altruism.

To explore Unirita's offerings further, visit their website at Unirita.

The Synergy!LEAD Advantage

Synergy!LEAD is a user-friendly marketing and business efficiency application that operates seamlessly through Salesforce’s management interface. With intuitive controls and a low-stress interface, it encompasses vital marketing functions such as form creation, email distribution, and web tracking. The capabilities allow businesses to select features according to their needs, all while benefiting from a pay-as-you-go structure. With over a decade of experience, Synergy Marketing also offers continued support for the implementation and operation of Synergy!LEAD, ensuring comprehensive assistance with Salesforce-related tasks.

Conclusion

Synergy Marketing is dedicated to forging rewarding connections between businesses and their customers. With their digital marketing expertise, they provide cloud systems, consulting, operational support, and workforce development services aimed at sustained business growth. By understanding customer needs and addressing strategic levels, they tackle core organizational challenges and advocate for impactful marketing outcomes.

Founded in 2000 and led by CEO Hiroshi Okudaira, Synergy Marketing operates from its headquarters in Osaka and Tokyo. They continually strive to deliver the next best steps for clients based on 20 years of CRM market insights, fostering an environment where businesses thrive by generating tangible marketing results.

For more information, visit their corporate website at Synergy Marketing.