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Proud Engine's Innovative AI and DX Self-Development Support Program

On July 1, 2026, Proud Engine Corporation, headquartered in Chiyoda, Tokyo, will implement a groundbreaking program aimed at empowering employees in the fields of AI and Digital Transformation (DX) through its newly established self-development support system. With this initiative, the company strives to foster a culture of proactive learning and practical application among its workforce.

Background and Purpose of the Initiative

In recent years, the rapid advancement of AI and DX technology has significantly altered the landscape of the advertising agency industry, which is Proud Engine’s main business. This transformation has led to increasing automation of operations and optimization of ad placements through sophisticated systems. Moreover, the creation of ad copy and creative content using generative AI is slowly becoming commonplace in the industry.

These developments pose a substantial challenge to the traditional business models of advertising agencies, including Proud Engine, potentially introducing business risks. However, the company views this shift as a valuable opportunity to create new avenues for innovation by stepping outside conventional frameworks.

The introduction of the AI and DX self-development support program is aligned with this vision. By reducing the financial barriers associated with utilizing AI and DX tools, Proud Engine aims to inspire employees to brainstorm innovative applications that could lead to transformative changes within the company. This initiative underscores the company's commitment to leveraging its entrepreneurial spirit to deliver increased value to its customers.

Overview of the Program

The main feature of this new program involves the company covering the costs of AI and DX-related services and expenses related to employees' self-development. All staff members are eligible to participate, with a monthly subsidy of up to 50,000 yen available based on their position.

The program is structured around three key steps designed to facilitate the exploration and application of AI and DX:

1. Creating a Comfortable Environment for AI and DX Engagement: The first step focuses on ensuring that employees have access to an environment where they can freely interact with AI and DX technologies. Many advanced features are often restricted to premium services, but by alleviating cost constraints, the company provides opportunities for employees to experiment with the latest technologies, enhancing their understanding and awareness of AI applications.

2. Encouraging Employees to Identify Practical Applications: The second step is aimed at generating opportunities for employees to think about how to employ AI and DX effectively in their daily tasks. Management and supervisor-led sharing sessions will feature case studies and models, helping to expand practical implementation across the organization.

3. Promoting Internal Communication Around AI and DX: The final step centers on invigorating internal communication about AI and DX among staff members. The goal is to cultivate a collaborative organizational culture where employees can autonomously share information and ideas related to AI and DX.

The operational management of this program will be handled by a dedicated department established in April 2026, which specializes in AI. This department will explore how the company's data can be integrated with AI while ensuring safe and responsible usage guidelines to promote comprehensive AI and DX adoption throughout the organization.

About Proud Engine Corporation

Founded with the aim of revolutionizing the advertising industry, Proud Engine is led by its President, Shingo Kawauchi. The company operates out of multiple locations in Japan, including the JPR Kojimachi Building in Chiyoda and the Edo Bori Center Building in Osaka. For more information, please visit Proud Engine's Official Website.